The direct-to-consumer scene in India keeps changing as big digital-first brands grow beyond just online sales. Exciting D2C news! Bakingo, a dessert brand that started online, just opened its first real store at Indirapuram Habitat Centre. This is a big step for them as they try to mix online and offline sales.
Bakingo, started in 2016 by Shrey Sehgal, Suman Patra, and Himanshu Chawla, is known as one of India’s fastest-growing food and beverage brands that started online. Opening a store shows they’re serious about growing and is part of a larger trend in India where online brands are adding physical locations to connect better with customers.
The Indirapuram store lets people in Ghaziabad easily buy Bakingo’s cakes, pastries, and desserts. It gives them a store experience to go along with the easy online delivery they already have. Launching this store is part of Bakingo’s plan to add retail spots to their current network of cloud kitchens. By mixing stores with their strong digital presence, Bakingo is strengthening how they sell in multiple ways, which is a popular strategy in India’s D2C world.
Before opening stores, Bakingo grew by using central and cloud kitchens in important areas, keeping their products consistent and expanding quickly. Now, they have over 100 kitchens in more than 30 cities, handling about 20,000 orders a day and serving almost 600,000 customers each month. This setup has helped Bakingo become one of the latest D2C startups to turn online success into a real-world brand.
Opening a store also helps build the brand. While online sales are still important for Bakingo, stores let them create a better experience, improve brand memory, and connect with customers who like to shop in person—which is becoming more important in India’s D2C market. The store also helps with local deliveries and builds customer trust.
As Bakingo opens its store, it’s also building its leadership. They recently hired Naveen Madan as Chief Business Officer. He has 30 years of experience in food, beverages, and retail. He used to be Vice President – Retail at Haldiram Foods International. Hiring him shows Bakingo wants to grow fast but stay organized, which is important for D2C businesses in India.
Looking ahead, Bakingo wants to become a ₹1,000 crore brand in the next five years by using cloud kitchens, stores, and online sales. As competition increases in the D2C world, Bakingo’s mixed approach should help them reach more customers in cities and growing urban areas.
Opening their first store shows a change in India’s direct-to-consumer market, where successful D2C brands don’t choose between online and offline—they combine both to achieve real, lasting growth.
