Kimirica, a top Indian brand for fancy self-care stuff, is now selling things for your home that smell good. They’ve got candles, room sprays, and sets for your hands. This is a smart move as they try to get even bigger in India’s market for cool lifestyle and wellness stuff that you can buy directly.
Since everyone’s talking about how brands are doing more and making nicer stuff, Kimirica getting into home scents shows how these brands are growing from just personal care to things you use every day. The new stuff smells great and looks good, so it’s like adding to your home’s style, not just making it smell better.
Rajat Jain, who helped start Kimirica and knows a lot about scents, said that they got the idea from making perfumes. They were good at making perfumes and colognes, so they wanted to use that knowledge to make homes smell great, too. They wanted to their products to scent a room and look nice .
Mohit Jain, the other founder and CEO, said they wanted to change how people see home scents in India. Instead of just being something you put in your house to make it smell better, they should be something that looks good, too. Kimirica’s new stuff is made to stand out in your living room, bathroom, or kitchen. Looks and feeling good are important when people buy things.
They’re starting with candles, hand sets, and room sprays. The candles are made with soy wax and come in nice glass jars with lids. They have two cotton wicks and burn for 45 hours. They’re made to smell great and look fancy.
The hand sets have soap and lotion in matching bottles, and they come in a metal holder. These are for everyday use and make your normal routine feel more fancy.
The room sprays come in the same kind of bottle as the other stuff. Just a quick spray and your room smells great.
There are three different scents: Bella Amalfi (like the ocean), The Souq (like spices and wood), and Figure It Out (like plants). They’re made to go well with modern homes.
Kimirica is also planning to sell reed diffusers soon. They also think their new stuff will be great gifts for housewarmings because people like fancy lifestyle gifts.
More brands are doing more than just one thing, Kimirica getting into home scents shows that they want to grow by making fancy, nice-smelling things that people like. They’re getting into the home to build style, and modern Indian living.
