MYPB, a peanut butter powder brand from Gujarat, got ₹70 lakh on Shark Tank India. This shows investors are getting more into health-focused food brands that sell directly to consumers in India. The investment values the company at ₹4.67 crore. It’s a big deal because more people want healthier, high-protein choices.
Pujan Jayantibhai Kachhadia started MYPB in Amreli, Gujarat, where a lot of peanuts grow. Their powder is made entirely from peanuts and supposedly has way less fat (85–90%), a third of the calories, and twice the protein of regular peanut butter. It’s for people into fitness and good food. This fits into what’s going on in the direct-to-consumer market, where people want to know what’s in their food, want it to be useful, and want it to be easy to use every day.
MYPB started in August 2023, and they’re growing fast. They made ₹5.5 lakh in sales in their first year, then jumped to ₹81 lakh in FY25. They’ve already made ₹60 lakh this year. A lot of direct-to-consumer businesses in India are seeing the same thing – if you have a special product backed by science, you can find customers through different sales method.
Kachhadia explained that they use cold-pressed defatting to keep the nutrients in the peanuts while turning them into powder. You can mix it with water to make peanut butter or use it in smoothies, baking, and cooking. People like that it’s easy to use without sacrificing quality. The Sharks liked the idea, and Varun Alagh, Namita Thapar, and Vineeta Singh made a joint offer.
They settled on ₹70 lakh for 15% of the company. This is a pretty big deal for a direct-to-consumer company. Getting money from people who know how to build consumer brands will probably help MYPB grow faster, strengthen their supply chains, and put out products as they increase manufacturing and sales across the country.
MYPB plans to be bigger online, in quick-commerce, and in stores. This multi-channel approach is becoming common in the direct-to-consumer world. As wellness-focused consumers in India look for smarter food choices, brands like MYPB are shaping the direct-to-consumer market, showing that if you focus on innovation, have a clear message, and grow carefully, you can make a big impact.
