India’s direct-to-consumer footwear space continues to gain momentum as Gully Labs, a fast-growing D2C sneaker brand rooted in Indian street culture, has raised ₹30 crore in a Series A funding round. The round was led by Saama Capital, with strong follow-on participation from Zeropearl VC, marking a significant milestone in D2C news India and D2C startup news.
According to confirmed details, the Series A round totals ₹30 crore, with Saama Capital investing ₹23 crore and Zeropearl VC contributing ₹7 crore, reinforcing its conviction by doubling down on the brand. The round was completed in December 2025, reflecting sustained investor confidence in one of India’s most promising D2C brands India operating in the premium sneaker and lifestyle segment.
This latest raise follows an earlier seed round in March 2025, where Gully Labs raised ₹8 crore, of which Zeropearl VC invested ₹5 crore, emerging early as a high-conviction backer. The continued participation across funding cycles positions Zeropearl as a key long-term partner in the brand’s journey—an increasingly important signal in Indian D2C updates and D2C funding news.
Founded in 2023 by Arjun Singh and Animesh Mishra, Gully Labs operates a direct-to-consumer India model, designing and manufacturing sneakers entirely in-house and selling primarily through its own digital channels. Deeply inspired by Indian street culture, music, and youth expression, the brand has focused on building cultural relevance and authenticity rather than chasing short-term, discount-led growth. This approach has helped Gully Labs carve a distinct identity in the crowded D2C fashion and lifestyle ecosystem.
The Series A capital will be deployed toward brand building, product expansion, strengthening supply chains, and scaling distribution, as the company looks to deepen its footprint across India. In an increasingly competitive D2C ecosystem India, where scale alone is no longer enough, Gully Labs is betting on a brand-first strategy backed by operational discipline.
Gully Labs operates in a competitive footwear landscape alongside other latest D2C startups such as Comet, Neemans, Solethreads, Zeesh, and emerging homegrown labels. However, its vertically integrated model, control over manufacturing, and strong cultural storytelling differentiate it within India’s evolving D2C industry news.
While the company is yet to file its FY25 financials, the successful closure of a ₹30 crore Series A highlights growing investor appetite for VC-backed D2C brands that combine strong narratives with scalable execution. As D2C market trends 2025 increasingly point toward consolidation and fewer but stronger brands, Gully Labs appears well-positioned to emerge as a durable player in India’s sneaker and lifestyle category.
With Saama Capital leading the round and Zeropearl VC doubling down, Gully Labs is entering its next growth phase with strong institutional backing—adding another compelling chapter to D2C business India and the rise of India’s next generation of homegrown consumer brands.
