Salty, an up-and-coming D2C brand for affordable jewelry and accessories, just got ₹30.1 crore in a new funding round.
MG Investment led the round, and Anicut Capital, All In Capital, and JK Group came back for another round. A few new angel investors hopped on board too. This shows that investors really believe in brands that are well-designed and sell in multiple places.
Salty will use the money to beef up its team, grow its presence on e-commerce and quick commerce platforms, and get deliveries out faster. Fast shipping is super important these days, so Salty is putting money into its delivery game to make sure things arrive quickly in big cities and smaller towns.
Kanishka Garg, Sonaal Goel, and Twisha Gupta started Salty. They focus on trendy jewelry that you can wear every day. They’re a digital-first brand and are pretty popular with young, stylish people who want cool stuff that doesn’t cost a fortune. In the last year, Salty has shipped to over 18,000 zip codes, which means they’re reaching people everywhere, not just in big cities.
Like other D2C brands, Salty is moving into different accessories like watches, sunglasses, scarves, belts, and bag charms. They’re also planning to launch Salty Bags and open their first store. This move into physical retail is a popular move for D2C brands that are trying to merge online reach with old-fashioned store shopping.
Salty also wants to build its brand through collaborations with creators and celebs, along with some limited-edition drops. They’re betting on influencers and community stories to help them grow since that’s how people find and trust brands these days.
This funding round means Salty is one of the latest D2C startups to get a good chunk of change. While they haven’t said how much they’re worth or how much money they’re making, the fact that they got this much and that old investors are sticking around means they’re doing well and have a bright future. The D2C world is becoming a place with fewer, stronger brands, and Salty’s focus on being affordable, staying on top of trends, and selling everywhere makes them well-positioned in the lifestyle and accessories market.
With this new money, investors, and a wider range of products, Salty is ready to grow even more and become a big name in the accessories game.
