For Real, a new online store for India that sells directly to shoppers, just got ₹3.2 crore in funding from Titan Capital. This is a big deal for the startup as it tries to change how brands sell leftover stuff and how people find good deals on branded items.
They’ll use the money to build their website and app, improve what they offer, and get more brands and customers to sign up. With many online brands in India dealing with too much stock and pressure to offer discounts, For Real wants to be a safe place for brands to sell without hurting their image.
Anurag Sheth and Mohit Sheth started For Real to be like an online factory outlet just for brand-name leftovers. Unlike regular websites that sell both full-price and discounted items, For Real is a separate place where brands can get rid of old stock without cheapening their main products. This fixes a long-time problem for many online brands and big companies in India: how to sell old inventory without messing up regular sales.
Anurag Sheth, the CEO of For Real, said, We want to change how brands see leftover inventory. We’re making a safe space where they can sell it separately from new stuff. This way, they don’t have to keep old stock around for months or lower prices on their main websites.
This problem is getting worse as online brands in India face pressure to be efficient with money, release products faster, and make more profit. Many online brands that got money from investors struggle with leftover stock and returns. They end up offering big discounts, which hurts how people see the brand. For Real wants to solve this by being like a digital factory outlet store.
For shoppers, the site is all about discounted inventory. There are only a few of each item, which makes shopping feel like a treasure hunt focused on getting a good deal, instead of just browsing through endless discounts. This fits how online shoppers in India are changing. They want honest prices and real value instead of constant sales.
Titan Capital, which is known for investing in new consumer and tech companies in India, said they invested because the founders were very clear about their goals. A person from Titan Capital said, We invested in Anurag and Mohit because they really get the problem that brands have with leftover inventory. They have a smart plan, so we’re confident in For Real’s future.
This funding puts For Real on the map, especially as more people are interested in platforms that help with inventory . The startup is still new, but it plans to grow slowly by focusing on making sure people like the product, partnering with brands, and getting customers before expanding further.
As news about online businesses focuses on making money and being sustainable, For Real is in a good spot between technology, retail, and brand . By making a place where brands can sell old inventory and shoppers can find deals, the startup could be an important part of the future of online business in India.
With funding from Titan Capital, For Real is ready to build what could become a key part of how online stores in India work.
