Purplle, a top beauty platform in India, is talking to some big investment firms about selling a small piece of the company. This deal could value Purplle at around ₹13,000 crore ($1.5 billion). It’s a sign that investors still believe in Indian online consumer platforms that are doing well.
Sources say that KKR, TPG Growth, and ChrysCapital are all thinking about buying a minority stake in Purplle. The exact amount isn’t clear, but the investment could be about ₹1,800 crore, with some of that going to the company and some to buying shares from current investors. Some of the early investors might sell some of their shares.
If this goes through, Purplle’s valuation will be higher than last year’s ₹10,000 crore ($1.25 billion) after Abu Dhabi Investment Authority invested ₹1,500 crore. This shows that Purplle’s revenue is growing fast, and it’s becoming a major player in the online beauty market.
Started in 2012 by Manish Taneja, Rahul Dash, and Suyash Katyayani, Purplle now sells over 60,000 products from 1,000 brands and has almost 7 million active users each month. Besides selling other brands, Purplle has its own brands like Faces Canada and Good Vibes, which help them make more money and keep customers coming back.
Purplle has raised about $560 million over 18 funding rounds, making it a well-funded Indian company. Investors include ADIA, Kedaara Capital, Premji Invest, Peak XV Partners, and others. Verlinvest owns the biggest share at 12.3%, while the founders own 15.6%. Investment firms own 65.6%, angel investors own 6.8%, and the rest is for employee stock options.
Purplle is doing well, reporting ₹1,410 crore in revenue . They have about 3,000 employees and compete with companies like Nykaa and Good Glamm in the competitive Indian beauty market.
The market is also growing, with the Indian beauty and personal care market expected to reach $34 billion by 2028. Online sales are expected to grow the fastest, thanks to more people shopping online, more choices, and convenience, which makes platforms like Purplle important for the future of online brands in India.
For investment firms, Purplle offers a good combination of size, good financials, its own brands, and online and offline presence. For Purplle, this investment would bring in more money and partners to grow faster, build stronger brands, and stay ahead in the online brand space.
Purplle’s ability to attract interest from top investment firms at a $1.5 billion valuation shows that it’s a key player in the growing Indian online brand market.
