Lorazzo, a startup that helps you fix up your house, just got ₹5 crore in seed money. Sprout Venture Partners and First Cheque led the round, and Chandigarh Angel Network plus some individual investors chipped in too. This shows people are really believing in Indian brands that sell cool, modern stuff straight to your door for Indian homes.
Jatin Luthra and Saurabh Gupta started Lorazzo in 2024. They’re in the kitchen and bathroom stuff business, which is changing fast. They sell things like smart toilets, kitchen faucets, sinks made of steel and quartz, and accessories that fit together. Everything is made for Indian homes, so it can handle things like iffy water pressure, weird water, and last a long time. Lorazzo wants to be the company that really thinks about what you need.
They’ll use the new money to come up with cooler products, make their design and tech better, and get their stuff sold all over India, both online and in stores. Other startups that sell straight to you are doing the same thing because having great products and getting them to people easily is what it takes to grow.
More and more, people in India are spending money on making their homes look good, stay clean, and be smart. Before, most of this stuff was sold in messy, disorganized stores. Now, new brands backed by investors are selling straight to you. They’re making things better by offering consistent quality, honest prices, and stylish designs. Lorazzo is doing just that with top-notch materials, modern designs, and engineering that’s made for India.
Right now, you can buy Lorazzo stuff on their website and on big online stores. This lets them reach people who love to shop online. Selling in different places helps them get noticed, build trust, and keep people coming back. Since people want things fast, being on quick-commerce platforms helps Lorazzo sell to people in cities and towns.
Investors are interested because they see that money is going into brands that sell directly to customers, not just in fashion and makeup. Home improvement, especially kitchens and bathrooms, is a market where people are willing to spend money and stick around. This makes Lorazzo a good investment for now and in the future. The money they raised will let them do more research, create new products, and get their supply chain in order, which will help them make even more money.
Lorazzo wants to sell more different things and get its name out there in big cities and smaller cities. They want to be a brand that everyone knows all over India. As people want better, nicer things for their homes, Lorazzo is in a good spot to become a well-known brand.
With a good plan, investors behind them, and a focus on making products for India, Lorazzo is starting its journey to become a big, trusted brand for home improvement. People will be watching to see how they do, especially as more people shop online for things to make their homes better.
Lorazzo has raised ₹5 crore in a seed round led by Sprout Venture Partners and First Cheque to scale its D2C home improvement brand. Focused on kitchen and bathroom fittings designed for Indian households, the startup will invest in product innovation, tech, and omnichannel expansion across India.
