Red Chief, the Indian shoe brand, just announced that Ayushmann Khurrana, the Bollywood actor, is now their brand ambassador. This is a big step for Red Chief as they try to become a D2C brand that’s all about modern living. They want to connect better with young, stylish people and sell more leather shoes, sports shoes, and sneakers.
Red Chief is trying to stand out in India’s changing D2C scene, where people really care about realness, ease, and a good brand story before they buy. As a well-known D2C brand in India, Red Chief is using a celeb to stay relevant in this competitive place.
Ayushmann Khurrana and Red Chief share values like being yourself, being confident, and staying true to your roots. Khurrana is known for his different roles and popularity with young people, which fits Red Chief’s aim to help people show who they are through shoes that are strong, comfy, and cool-looking. This team-up should make the brand way more visible and get people talking about Red Chief in D2C fashion and lifestyle circles.
Parth Gyanchandani, the Executive Director at Leayan Global Pvt. Ltd., says Ayushmann is perfect for the brand. He says that Red Chief is turning into a lifestyle thing for younger people with their innovative sports shoes and sneakers that are lighter, comfier, and more modern. This shows what’s happening in the D2C market, where new products and everyday wear are the keys to making more money.
Ayushmann Khurrana said that he’s happy to be working with a brand that has Indian roots and is always growing. He added that Red Chief wants to empower people with different kinds of shoes, which is something he believes in. Together, they want to inspire people to be confident, comfortable, and stylish.
The brand plans to promote this partnership with a big campaign on digital platforms, TV, print, outdoor ads, and in stores. Rahul Sharma, the Senior General Manager – Marketing, says that the first ad with Ayushmann Khurrana is coming soon and will show off Red Chief’s latest stuff for people who are always on the move. They’ve got more campaigns planned for the future.
This also makes Red Chief’s omnichannel plan stronger, mixing offline stores with online storytelling. The company wants to keep products fresh, but the main thing is to build a brand that’s ready for the future and can do well, even as older companies change.
Lots of brands are using celebs these days, which shows that Red Chief is sure that it will keep growing and changing with India’s fast-changing market. Getting Ayushmann Khurrana isn’t just a marketing move, it shows that Red Chief is serious about growing in the D2C lifestyle world.
