AWSUM, a startup from Noida, made waves on Shark Tank India Season 5. They snagged an investment of ₹1 crore to help them grow in India’s booming health market. The deal shows that investors are more and more interested in Ayurveda-based and functional nutrition brands that mix old traditions with how people eat today.
Pranav Sharma, who started AWSUM, went on Shark Tank India Season 5 asking for ₹1 crore for 1% of his company, which he said was worth ₹100 crore. After some talk, Sharks Namita Thapar and Ritesh Aggarwal made an offer: ₹1 crore for 1.33% equity. Sharma said yes, which valued the company at about ₹75 crore. This money is a big step for the young Indian brand as it looks to sell to more places, come up with new products, and get its name out there.
AWSUM is all about functional chocolates and snacks inspired by Ayurveda. They’re trying to fix everyday health problems like stress, low energy, bad sleep, and weak immunity by combining Ayurvedic herbs with foods people already love. Instead of being medicine, AWSUM wants its products to be seen as enjoyable treats that make healthy eating easy and fun. This idea is a hit with city folks who care about their health.
Being on Shark Tank India has really helped AWSUM get noticed, especially now that people are looking for ways to stay healthy. The brand’s pitch showed that many younger people want functional foods that fit into their lives without sacrificing taste or ease.
With the new funding, AWSUM plans to grow its online sales, improve its website, and maybe even team up with stores. They also want to create new products, research other functional categories, and make their supply chain stronger – all important things for growing in the competitive market. Having experienced people like Namita Thapar and Ritesh Aggarwal backing them gives the startup not only cash but also advice on how to run things, follow healthcare rules, and build a brand.
AWSUM’s story is part of a bigger trend, where Ayurveda-based brands are getting investments. Investors are betting on brands that can turn India’s old wellness ideas into products that people want to buy again and again. This has made functional foods one of the fastest-growing parts of the wellness market.
The deal also shows that Shark Tank India is helping startups get funding, get their ideas out there, and grow. For AWSUM, the show has given them credibility and a boost at an important time.
As reports from India continue to focus on health-focused innovation, AWSUM’s Shark Tank win shows that brands can grow quickly by combining cultural relevance with what people want today. With money and mentors in place, AWSUM is ready to become a leader in India’s functional food market.
