Word on the street is that Giva, the silver and nice jewelry brand, is close to wrapping up a funding round of ₹150–200 crore. This shows that investors really believe in the growth of direct-to-consumer jewelry businesses in India. Word is that existing investors like Premji Invest and Creaegis will lead the round, and Titan Capital and Kenro Capital will also participate.
This deal, which includes both new and existing shares, will probably value Giva at around ₹4,200–4,400 crore. That’s a slight increase from its last valuation of ₹4,000 crore. This puts Giva up there as one of the highest-valued direct-to-consumer jewelry brands in India, pointing to the rising popularity of funding rounds in high-end and lifestyle direct-to-consumer businesses.
Ishendra Agarwal and Nikita Prasad started Giva in 2019 as a direct-to-consumer business for silver jewelry, trying to give consumers affordable, stylish options that weren’t the usual heavy gold jewelry. Since then, the brand has been adding 14K and 18K gold jewelry and lab-grown diamonds to its offerings, putting itself in the middle of fashion accessories and fine jewelry—one of the fastest-growing areas in the Indian direct-to-consumer market.
A91 Partners, an early investor, is likely to sell off some of its stake in this round. Kenro Capital, a fund that focuses on secondary deals and was started in 2024 by Piyush Gupta and Norbert Fernandes, is handling the secondary part of the deal. It seems this part values Giva at around ₹3,800–3,900 crore, which is typical for secondary stake sales compared to the stated valuations.
Giva’s last big funding round was in June 2025, when it got ₹530 crore led by Creaegis. Since then, the brand has been growing fast online and in physical stores, making its presence and brand recognition stronger everywhere. Sources say the company is also getting ready for a bigger funding round of ₹550–600 crore, which could finalize in the next few months, signalling big direct-to-consumer plans.
Business-wise, Giva is still growing strong. The company is expected to hit ₹800–850 crore in revenue in fiscal year 2026, which is a 50–60% increase over fiscal year 25, when it reported ₹518 crore in revenue. In fiscal year 25, Giva’s revenue jumped 89%, even though net losses increased to ₹72 crore from ₹59 crore in fiscal year 24. This shows they’re still investing in marketing, retail growth, and supply chain, which is common for fast-growing direct-to-consumer brands.
People in the business say that the silver jewelry market in India is still big but very spread out, leaving space for well-organized, brand-name players to grow quickly. Consumers are moving away from heavy gold jewelry to silver, demi-fine, and stylish pieces, which is boosting demand, especially among younger, city consumers. This fits with general direct-to-consumer trends in 2025, where people are buying more based on affordability, style, and everyday wearability.
The renewed interest from investors in Giva also shows that there’s more activity in direct-to-consumer jewelry and lifestyle brands. Other stuff such as BlueStone’s IPO and fundings in lab-grown diamond startups highlights that private equity is rising in direct-to-consumer and confidence is high for the long term.
As Indian direct-to-consumer updates keeps shining a light on money coming in and stories of growing, Giva’s recent funding talks confirm that it’s a leader brand. With strong revenue, more products, and greater reach, Giva seems set to make the most of the next stage of growth in India’s changing direct-to-consumer scene.
