PureFlow Tape and GetSnappy made a notable appearance on Shark Tank India Season 5, highlighting the growing depth and diversity of India’s D2C ecosystem. The two consumer-focused brands joined hands on the show, pitching their complementary offerings and shared growth ambitions, and successfully secured funding from Aman Gupta to accelerate their next phase of scale in India’s fast-evolving direct-to-consumer market.
PureFlow Tape, founded by Jashanjot Singh Bindra, entered the tank seeking ₹1 crore for 3.3% equity, positioning the brand as a functional, everyday-use D2C product with strong mass-market relevance. Alongside it, GetSnappy, founded by Harshita Joshi, pitched for ₹60 lakh in exchange for 5% equity, highlighting its consumer-first approach and digital-led brand building strategy. Together, the two brands represented a new-age D2C collaboration focused on efficiency, accessibility, and rapid customer adoption.
Following discussions around valuation, scalability, and long-term brand potential, Aman Gupta made a combined counter-offer of ₹2 crore for 20% equity. Recognising the strategic value of capital, mentorship, and ecosystem access, both founders accepted the offer, securing the deal and marking a significant milestone in their D2C startup journeys.
The deal underscores rising investor confidence in India’s D2C brands that address everyday consumer needs through simple, functional, and scalable products. As D2C business models in India mature, investors are increasingly backing brands that demonstrate clear product-market fit, operational clarity, and the ability to build recall beyond niche audiences. PureFlow Tape and GetSnappy’s joint pitch reflected these qualities, positioning them well within India’s expanding D2C industry.
Shark Tank India has emerged as a powerful platform for spotlighting early-stage D2C startups, offering founders not just funding but also access to brand-building expertise, distribution insights, and long-term strategic guidance. For PureFlow Tape and GetSnappy, the investment represents more than capital infusion — it provides a launchpad to accelerate D2C expansion plans, strengthen supply chains, and invest in digital marketing and customer acquisition.
The funding is expected to support product innovation, wider distribution, and deeper penetration across India’s rapidly growing D2C ecosystem. With consumer behaviour increasingly shifting toward online-first discovery and convenience-led purchases, both brands are well-positioned to leverage digital channels, influencer marketing for D2C, and performance-driven go-to-market strategies.
From a broader industry perspective, the deal reflects key D2C market trends in 2025, where collaboration, capital efficiency, and clarity of execution are becoming decisive factors for success. As Indian D2C updates continue to show momentum across categories, PureFlow Tape and GetSnappy’s Shark Tank deal adds to the growing list of D2C funding news signalling sustained investor interest in early-stage consumer brands.
With strong backing, sharper focus, and a shared vision for growth, both brands now enter a critical scale-up phase, aiming to convert visibility into long-term D2C revenue growth and build enduring consumer businesses in India’s competitive D2C landscape.
