Superfoods Valley’s main brand, Good Monk, is about to get another ₹25 crore ($2.7 million) as an addition to its pre-Series A funding. RPSG Capital Ventures, who already invested, are leading this round, and Sharrp Ventures plus some angel investors are also joining in.
This new money comes after Good Monk got $2 million in a pre-Series A round last April, which RPSG Ventures also led. Multiply Ventures, Sharrp Ventures, and ThinKuvate also participated. With this extra funding, Good Monk is now valued at around ₹175 crore, which is over 2.7 times more than the previous ₹64 crore. This really shows how much people believe in their D2C business and how it’s growing.
According to official papers, the board said it’s okay to issue 3,334 pre-Series A4 convertible preference shares at ₹74,652.86 each to get the ₹25 crore. RPSG Capital Ventures will put in the most with ₹15.8 crore, and Sharrp Ventures will invest ₹4.5 crore. The rest will come from Aashray Family Trust and angel investors Manmohan Singh, Srivar Harlalka, and Narinder Sawhney.
Good Monk was started by Amarpreet Singh Anand and Sahiba Kaur (husband and wife). They sell nutrition stuff like multivitamins, probiotics, and fiber supplements for kids and adults in the fast-growing D2C wellness market. They’re all about everyday nutrition and keeping healthy, which is what many Indian families want these days – simple, clean health products.
Good Monk has a smart plan to sell directly to customers through their website, but they also use big online stores like Amazon, Flipkart, Blinkit, and Zepto. This helps them grow quickly and keep customers happy, which is super important for making money in the D2C world.
Before this extra funding, the Bengaluru D2C startup had already raised almost $3 million. Plus, they got famous after being on Shark Tank India Season 4, where Vineeta Singh invested in them. Being on the show really helped people remember their brand and made them one of the fastest-growing D2C brands in India.
After this funding, RPSG Capital Ventures will own 19.78% of the company, and Sharrp Ventures will have 6.81%. The founders will still own a big chunk, 40.18%, so they’re still in charge as the brand gets bigger. RPSG Capital Ventures likes to support D2C food, drink, and wellness startups. They’ve also invested in Nutrabay, Plix, and True Elements, which shows they’re focused on consumer health.
As India’s D2C market gets more developed, funding like this proves that investors trust nutrition brands that are backed by science and made for families. With this new money, Good Monk plans to grow, get into more markets, and make more products, solidifying its spot as a top brand in the Indian D2C scene.
