Shesha Ayurveda, a brand from Kerala, is making waves in India’s quickly growing direct-to-consumer market. They just got an investment on Shark Tank India Season 5. Founded by Anooj Sreedharan and Renji R Balachandran (Renji Anooj), the beauty and skincare brand got a ₹2 crore deal, which is a big step for their growth.
The founders went on the show asking for ₹1 crore for 1.5% of their company. They really believed in their brand. After talking about their branding, how big they could get, and how much Indians like natural and Ayurvedic personal care, Aman Gupta and Namita Thapar made a joint offer. They offered ₹2 crore for 8% of the company, plus 1% royalty until they got their ₹2 crore back. The founders said yes. This gets them money and support to grow faster.
Shesha Ayurveda combines old traditions, science, and what people want today. They come from Kerala’s Ayurveda past and focus on being pure, graceful, and responsible. These values are important to shoppers today. Their products use safe, natural, and organic stuff based on old Ayurvedic ideas. They’re made to gently care for skin every day. This goes along with changes in what Indian customers want. They care about trust, honesty, and good ingredients.
Shesha Ayurveda is mostly online. They use the direct-to-consumer model to get closer to their customers, teach them about Ayurveda, and give them personal skincare advice. This puts them in the growing D2C world in India, with other fast-growing beauty and skincare brands that are changing how people find and use wellness products.
The Shark Tank India money is a turning point for Shesha Ayurveda. They’ll use the money to grow, make their supply chains stronger, improve marketing, add more products, and their online setup. With Aman Gupta’s branding skills and Namita Thapar’s understanding of health categories, Shesha Ayurveda gets money and good advice from investors to help them grow in a good way.
The Ayurveda and wellness market in India is still getting bigger. People know more about it, want to take care of themselves, and want products with clear ingredients. Because Shesha Ayurveda was on Shark Tank India Season 5, they’re getting noticed and seem trustworthy among many D2C startups. The deal shows that investors believe in high-quality, Ayurvedic products that are real but have modern branding.
As D2C gets more into wellness and sustainable brands, Shesha Ayurveda shows how brands with a past can be made new for younger customers. With a clear plan, strong investor support, and a way to grow their business, Shesha Ayurveda is in a good spot to grow and be a big name in Ayurvedic personal care in India.
