ONYC, a fast-growing kids’ footwear brand that sells directly to buyers, scored ₹3.15 crore in funding from Bharat ke Super Founders, an Indian show about entrepreneurs on Amazon MX Player.
In exchange for a 5.24% stake in the company, ONYC got the funding because investors are confident in their business plan, products, and chances for long-term growth in India’s growing direct-to-consumer market.
The investors on the show are all experienced. Nitish Mittersain and Ankur Mittal each put in ₹1 crore for a 1.67% stake, showing they really believe in the brand and its potential. Dr. A. Velumani and Aarti Gupta invested ₹25 lakh each for 0.41% equity, and Aditya Singh added ₹30 lakh for a 0.5% stake. Recur Club also gave ₹1.5 crore in debt and another ₹65 lakh for a 1.3% stake, which will help ONYC grow.
Ayush Singh, Mritunjay Prasad, and Praval Pratap Singh created ONYC in 2023. The company focuses on making comfortable, practical, and stylish shoes for kids. Their shoes are made to be light, bendy, and good for kids’ feet as they grow. ONYC wants to offer better shoes for Indian parents who want good quality, kid-friendly products instead of the usual stuff.
ONYC sells directly to customers online. This lets them talk to parents, learn what they want, and quickly make changes to their products. Selling directly also means they can launch products faster, control quality better, and make more money compared to brands that mostly rely on stores. They ship all over India and are getting known by families in big cities and smaller towns.
The funding will help ONYC grow, make more products, improve their supply chain, market their brand, and create new products. They plan to offer more products, deliver them more efficiently, and build trust with customers by always providing great quality and service. They may also start selling in stores eventually, but they want to keep their focus on selling directly to customers.
There’s a lot of investor interest in India’s direct-to-consumer market, especially for things like kids’ clothes, shoes, and family products. As more people use the internet, earn more money, and change how they parent, there’s a big chance for growth in the kids’ footwear market. ONYC is doing things well and has the support of experienced people, so they’re one of the new direct-to-consumer startups to watch in India.
The deal on Bharat ke Super Founders shows that these kinds of shows are becoming important for direct-to-consumer funding. They help new brands get money, advice, and attention. For ONYC, this is a great start to growing their brand sustainably and building a name that Indian customers can trust.
