Trisu, a jewelry brand that sells directly to customers, just got ₹1.05 crore in funding for 5.25% equity on Bharat ke Super Founders, a show about Indian entrepreneurs that airs on Amazon MX Player. This money is a big deal for the young brand, and they want to use it to grow and become more well-known in India’s quickly changing market of direct-to-consumer brands.
Some experienced investors and leaders in business put money into this round. Ankur Mittal put in ₹50 lakh for 2.5% of the company. Dr. A. Velumani and Shivam Mishra each invested ₹10 lakh for 0.5% equity, and Srini Srinivasan also added ₹10 lakh for 0.5% equity. Ahana Gautam invested ₹5 lakh for a 0.25% stake, showing even more confidence in Trisu’s brand and how they plan to grow. The rest of the money included ₹20 lakh in market-linked equity and ₹25 lakh in debt, bringing the total to ₹1.05 crore.
Saloni Chopra started Trisu in 2023. They sell nice jewelry that’s not too expensive, using gold plating that’s much thicker than usual over a silver base. This lets them make jewelry that’s strong, looks good, and is affordable, which is why people in India are buying it.
D2C jewelry brands like Trisu are doing well now because people in India are changing how they shop. They want to know what materials are used, like modern designs, and want to talk to brands directly. Trisu sells online, which lets them keep a close eye on quality, prices, and how happy customers are, just like other new D2C businesses.
Trisu will use the money to make better products, do more online advertising, and make their supply chain work better. They also plan to build their brand on social media, which will help them get customer data and get people to buy again, which is important for D2C companies to make money.
Being on Bharat ke Super Founders has also helped Trisu get noticed. Shows about founders are becoming popular in India, helping new brands meet investors and customers. This is especially helpful for brands like Trisu, where people need to trust the brand and like its story before they buy.
The investors think that the market for good but affordable jewelry in India has a lot of potential. Since it’s hard to get D2C funding right now, investors are looking for brands with interesting products and good money management.
In the future, Trisu wants to grow carefully, focusing on keeping customers happy, creating new designs, and growing efficiently instead of just offering discounts. With new money, good investors, and more customers, Trisu is becoming a serious player in the fashion and lifestyle market.
The Indian D2C industry is seeing a lot of strong brands started by founders, and Trisu’s funding shows that brands with unique designs are building successful businesses in India’s growing online shopping world.
