boAt, known as India’s top brand for audio and wearable tech, is now moving into the car dashcam market with its new Hive Dashcam Series. This move is a big deal because it shows boAt is expanding its range to include car safety products, not just headphones and watches.
With more traffic and tricky situations on Indian roads, having proof of what happened in an accident is really important. boAt sees its Hive Dashcams as something you need, not just something nice to have. This shows how Indian brands are starting to sell different kinds of products that help with everyday problems using new tech.
The Hive Dashcams use Sony STARVIS™ sensors, which means they can record clear video, even when it’s dark or there’s a lot of glare. This is super important for seeing things like license plates and what’s happening on the road, which you might need for insurance or legal reasons. This tech helps boAt stand out and shows they make good stuff that doesn’t cost too much.
They have different dashcam models for everyone, whether you’ve never used one before or you drive a lot. The best one, the boAt Hive Dashcam F1, records in 4K in the front and 1080p in the back. It also warns you if you’re drifting out of your lane or getting too close to the car in front. The boAt Hive Dashcam M1 records in 2K and has a wide-angle lens, GPS, and can detect when you’ve been in an accident. It can also store a lot of footage, which is great for long trips. And the boAt Hive Dashcam E1 is a good, reliable option for everyday driving.
The Hive Dashcams are easy to use and have features like continuous recording, automatic emergency recording, Wi-Fi, a smartphone app, cloud storage, and parking monitoring. All these things make it easy for people to use the dashcams every day.
Gaurav Nayyar, the CEO of boAt, said that making dashcams was a logical move for the company, as they want to create useful tech for people. As road safety becomes more important, dashcams are becoming a key tool for feeling safe and protected on the road.
For boAt, this move is about growing into new areas, not just selling a lot of products quickly. Even though they’re known for audio and wearables, getting into dashcams is part of a bigger trend where brands are trying to offer more things to their customers and stay relevant in their lives.
boAt’s move into car safety tech shows how brands are changing and growing. By using good cameras, smart software, and designs that people like, boAt is becoming a key player in the growing market. Their focus on tech, safety, and usefulness is what people want.
