Supertails, an Indian direct-to-consumer (D2C) pet care company, just got a big boost, snagging $30 million in funding led by Venturi Partners. Other investors like Nippon India Alternative Investments and Titan Capital also joined in, along with previous investors such as Fireside Ventures.
Varun Sadana, Aman Tekriwal, and Vineet Khanna, who used to work at Licious, started Supertails in 2021. It’s grown from a simple online store for pet food and toys into a complete pet care system. Now they offer vet services, grooming, food, and all sorts of everyday pet stuff. This funding comes as more Indian pet owners are looking for long-term care and a real relationship with their pets.
The new money will help Supertails grow its online and offline presence in cities all over India. They plan to quickly open more clinics and offer more services. They already have four clinics and grooming centers in Bangalore that are open 24/7 and have advanced equipment. They also provide at-home vet services like check-ups and shots. This mix of online and offline services helps build trust, which is key for any D2C business in India.
Besides healthcare, Supertails is also working on making deliveries faster. They now offer quick delivery in Bangalore, with over 30,000 items available, including a wide range of pharmacy products. They plan to expand this fast delivery to the top ten cities, tapping into the growing trend of D2C consumer behavior in India, where people want things fast and easy.
Supertails is also bringing order to the pet supply market. They carry over 500 brands, such as Heads Up For Tails and KONG, and are expanding into fresh pet food and everyday essentials. They also have a network of over 100 vets across the country, trained to be gentle and caring. This complete setup makes Supertails a D2C startup building a deep and reliable business.
The timing is perfect, as the Indian pet care market is expected to double from $3.5 billion to $7 billion by 2028, according to Redseer. Supertails has already increased its customer base five times in the past two years and is making more profit as customers use more of their services.
Vineet Khanna, a co-founder, mentioned that more people see themselves as pet parents and want reliable support for their pets’ health and nutrition. Venturi Partners agreed, saying that successful companies are built on trust and regular engagement, which Supertails is focusing on from the start.
This $30 million funding for Supertails shows that pet care is becoming a big opportunity for D2C businesses in India, especially as they focus on building lasting relationships with customers.
