DSLR Technologies, the company behind the ethnic wear brand Aramya, just got about $9 million in a Series A funding round. The funding was led by Z47 (previously Matrix Partners India) and Accel, who are already investors. They each put in about $4.8 million. This shows they really believe in the brand’s future and how it’s doing business.
According to the official documents, DSLR Technologies created 10,928 Series A shares, priced at about $888 each, to get the money. Once everything is set up, Z47 and Accel will each own about 20.77% of the company. It’s estimated that this funding values DSLR Technologies at around $161 million.
Ankush Goyal founded DSLR Technologies. Aramya is one of those D2C success stories in India that’s based on handcrafted fashion. Aramya is all about women’s ethnic wear, mixing traditional Indian techniques like block prints with nice materials like pure cotton. The brand is trying to be modern and design-focused, but also stay connected to India’s textile history. This is working well with shoppers, who care more and more about quality and stories behind what they purchase.
The new money will go toward growing the D2C business, including general growth, covering expenses, strengthening the company’s finances, and planning for expansion. This means growing operations, improving the supply chain, adding more products, and getting more customers online.
Z47 and Accel supported Aramya and DSLR Technologies from the start. They’ve invested in the startup three times now. They both led Aramya’s initial $7 million funding, and then a $2.24 million pre-Series A round in December 2024. Their continued support says a lot about how well the brand is doing and its potential to become a leader in the D2C market in India.
Aramya’s finances show why investors are so confident. The company’s revenue increased by a lot, rising to about $4.9 million in FY25 from about $360,000 in FY24. Losses increased slightly to about $1.3 million during the same time, the growth shows that the company is investing in building the brand, finding materials, and expanding operations.
The Indian D2C fashion market is changing quickly, with shoppers choosing online brands that offer unique designs and transparent prices. Aramya’s emphasis on ethnic wear, along with its online sales and good investor support, should help it do well as a D2C startup in 2025.
Aramya’s recent Series A funding shows that D2C fashion brands that focus on craftsmanship can grow a lot while staying true to India’s design traditions.
