In a significant development for D2C news India and the broader D2C ecosystem India, Blissclub has officially entered the menswear category with the launch of The Legendary Collection, marking its first offering for men. Known as one of the most distinctive D2C brands India in the movement-first womenswear segment, Blissclub is now extending its comfort-led, performance-driven design philosophy into everyday menswear—signaling a major step in its D2C expansion plans.
For followers of D2C daily news, D2C startup news, and Indian D2C updates, this launch reflects how Direct-to-consumer India brands are evolving beyond single-gender positioning to build larger, more scalable consumer platforms. The Legendary Collection includes pants, jackets, polos, and crew necks designed for work, travel, and casual use, reinforcing Blissclub’s focus on movement, versatility, and everyday functionality within the D2C fashion and lifestyle category.
Founder and CEO Minu Margeret emphasized that the collection has been two years in the making. She highlighted a key consumer insight driving the expansion: in India’s hot and humid climate, traditional denim may not be the most practical staple for men. With The Legendary Collection, Blissclub aims to offer a noticeably better alternative. The Legendary Pants, positioned as a functional replacement for jeans, are available in three length options built for men of 5’6”, 5’9”, and 6 ft—an important detail considering the variation in Indian body types compared to Western sizing standards. This focus on fit and climate adaptation reflects a sharp understanding of D2C consumer behavior India.
The menswear line uses proprietary fabrics such as AeroFlex, CloudFlex, and CottonPro, engineered to be lightweight, breathable, durable, and flexible. At the core of the collection are features like mechanical stretch, wrinkle resistance, crotch comfort technology, and seven-pocket functionality. The pants are designed to minimize the need for alterations, while the Legendary Jacket blends office-ready structure with travel-friendly comfort. Crew necks are offered in two length options to accommodate varying torso proportions, and flat seams with reinforced stitching enhance durability—demonstrating thoughtful D2C product launches built on research and consumer insight.
This entry into menswear expands Blissclub’s D2C business model India while preserving its core movement-first identity. While the brand continues to nurture its women-led community, it now aims to reach urban male professionals aged 30 and above who prioritize comfort, fit, and practicality in their daily routines. In the context of D2C market trends 2025, this strategic category expansion strengthens Blissclub’s positioning among fastest-growing D2C brands and Premium D2C brands India.
From a broader D2C industry news perspective, Blissclub’s menswear debut signals confidence in long-term brand building and category adjacency. As conversations around D2C funding rounds, D2C startup valuation, VC-backed D2C brands, and D2C IPO news continue to dominate investor discussions, brands that demonstrate strong product-market fit and scalable portfolio expansion stand out within D2C business India.
In what’s happening in India’s D2C space today, fashion-led Direct-to-consumer India players are no longer limited to niche segments. Instead, they are building multi-category platforms rooted in deep consumer insight, supply chain innovation, and omnichannel D2C strategy. Blissclub’s Legendary Collection reflects exactly that shift—an evolution from a single-category brand to a broader movement-driven apparel company.
As part of the daily digest of D2C news in India and India’s D2C market news and insights, Blissclub’s menswear launch represents more than just a new product line. It marks a thoughtful expansion within the D2C ecosystem India—one built on climate relevance, functional design, and long-term growth ambition.
