In a significant development in D2C news India and D2C acquisitions 2025, Hindustan Unilever Limited (HUL) has acquired the remaining 49% stake in OZiva for ₹824 crore, making the plant-based nutrition brand a wholly owned subsidiary. The transaction values OZiva at approximately ₹1,682 crore, marking a sharp increase from its earlier implied valuation of around ₹518 crore in December 2022, when HUL acquired an initial 51% stake for ₹264.28 crore.
This latest move stands out in Indian D2C updates and D2C industry news, reinforcing the accelerating consolidation across the D2C ecosystem India. For observers tracking Direct-to-consumer India and D2C business India, the threefold valuation jump in just over three years signals strong D2C revenue growth, improving fundamentals, and rising investor confidence in VC-backed D2C brands.
Founded in 2019, OZiva operates in the fast-growing D2C wellness startups category, offering plant-based nutrition products spanning health, skin, hair, and general wellness. Positioned at the intersection of D2C food and beverage brands and premium D2C brands India, OZiva has built a strong omnichannel D2C strategy, selling through its own digital platform and marketplaces while expanding offline presence. The brand previously raised around $17 million from investors including Matrix Partners, Eight Roads Ventures, and Stride Ventures—highlighting early conviction in D2C funding rounds and D2C startup valuation potential.
Financial performance has significantly strengthened. OZiva’s revenue from operations surged 148% to ₹258 crore in FY25, up from ₹104 crore in FY24. At the same time, losses narrowed sharply by 90% to ₹4.5 crore in FY25 compared to ₹43.5 crore in FY24. These numbers reflect disciplined scaling and improving operating leverage—key themes shaping D2C market trends 2025 and India’s D2C market news and insights.
For HUL, this acquisition aligns with its broader D2C expansion plans and growing focus on high-growth, preventive wellness categories. As the FMCG major builds its portfolio across D2C beauty and skincare India, D2C personal care brands, and D2C wellness startups, the full acquisition of OZiva underscores a strategic shift toward premium, digital-first brands within the D2C ecosystem India.
The transaction also comes amid a wave of D2C funding news and acquisitions reshaping the competitive landscape. Recently, USV acquired a 79% stake in Wellbeing Nutrition, while Marico picked up a 60% stake in plant-based protein startup Cosmix at a ₹375 crore valuation. Last year’s acquisition of Minimalist by HUL at a pre-money valuation of ₹2,955 crore further signaled rising private equity in D2C and mainstream FMCG participation in D2C brand acquisition tracker India conversations.
As D2C brands scaling in 2025 continue to mature, exits and consolidations are becoming central to the D2C startup news cycle. OZiva’s journey—from a venture-backed D2C wellness startup to a wholly owned subsidiary of one of India’s largest FMCG companies—illustrates how strong D2C business model India strategies, omnichannel expansion, and focused brand building can create long-term value.
In the daily digest of D2C news in India, HUL’s complete acquisition of OZiva marks another milestone, reinforcing how India’s D2C ecosystem is evolving from startup momentum to strategic consolidation and scalable, profitable growth.
