In one of the most compelling Indian D2C updates and D2C industry news stories, Bengaluru-based menswear brand The Bear House has scaled from online momentum to a 10,000 sq. ft. flagship store in Janakpuri, Delhi, while simultaneously launching its first international outlet at Al Ghurair Centre, Dubai in November 2025. The move marks a defining chapter in Direct-to-consumer India, reflecting how D2C brands India are evolving from digital-first beginnings to omnichannel and global ambitions.
Founded in 2017 by Harsh Somaiya and Tanvi Somaiya, The Bear House entered a competitive menswear market dominated by legacy players and global fast-fashion brands. Instead of chasing logo-heavy fashion, the brand built its identity around European-inspired minimalism, Scandinavian palettes, clean tailoring, and smart-casual essentials. Its product portfolio spans smart-casual shirts, overshirts, polos, knitwear, relaxed trousers, and layering pieces, positioned in the accessible premium segment between ₹1,999 and ₹4,999. This pricing strategy aligns with changing D2C consumer behavior India, where upwardly mobile professionals increasingly invest in wardrobe-building rather than occasion-led purchases.
The brand’s early scale came through marketplaces like Amazon India, making it a strong name in D2C startup news and D2C fashion and lifestyle conversations. Its appearance on Shark Tank India strengthened brand visibility and investor interest, followed by ₹3 crore raised in equity and debt. Subsequently, The Bear House secured a Series A funding round of approximately ₹50 crore led by JM Financial—an important highlight in D2C funding rounds and VC-backed D2C brands discussions.
The capital is being channelled into D2C expansion plans including store rollout, supply chain optimisation, omnichannel integration, and brand building. Unlike several D2C startups that overexpanded post-pandemic, The Bear House has taken a measured approach—leveraging online analytics to identify high-potential offline markets. By FY24, the brand reportedly crossed ₹160 crore in revenue, signalling strong D2C revenue growth within India’s fast-scaling D2C ecosystem India.
While the company’s typical Exclusive Brand Outlets range between 1,200 and 2,000 sq. ft., the 10,000 sq. ft. Janakpuri flagship represents a strategic positioning move in D2C business India. The large-format store allows for expanded seasonal edits, deeper assortments, enhanced visual merchandising, and immersive brand storytelling. In an omnichannel D2C strategy where D2C retail vs ecommerce balance is crucial, this flagship reinforces brand permanence and credibility.
Internationally, the 1,100 sq. ft. Dubai store at Al Ghurair Centre marks a calculated expansion into the Middle East. With premium consumers, a strong Indian diaspora, and favourable average selling prices, Dubai provides attractive economics for D2C brands scaling in 2025. Rather than symbolic expansion, the move reflects disciplined growth aligned with global Direct-to-consumer expansion ambitions.
In the broader context of What’s happening in India’s D2C space today and India’s D2C market news and insights, The Bear House mirrors the shift from digital discovery to omnichannel dominance. It reflects how fastest-growing D2C brands are blending online momentum with offline trust-building to create long-term institutional value.
As D2C market trends 2025 continue to favour premium positioning, omnichannel D2C strategy, and measured expansion, The Bear House stands out as a compelling example of D2C brand building stories rooted in consistency, controlled scaling, and global ambition. From Bengaluru roots to Delhi flagship to Dubai debut, the brand is steadily marking its territory in India’s evolving D2C ecosystem.
