Cloud kitchen brand House of Biryan got an investment from actor Amol Parashar. This is his first step into the food and beverage world as an investor, not just someone promoting the brand. This gives a boost to India’s quickly changing D2C scene, where famous people are buying stakes in growing consumer brands.
For those following D2C startup news, this shows a bigger change in the D2C landscape. Celebrities are doing more than just endorsing D2C startups; they’re investing and becoming long-term partners. Parashar is joining former Indian cricket captain M S Dhoni, who also backs House of Biryan, adding well-known and trusted figures to the brand’s investor group.
Parashar, known for his roles in Tripling, Sardar Udham, and Gram Chikitsalay, and as an IIT Delhi graduate, brings together creative charm and smart thinking—qualities that fit well with today’s D2C brand stories. He announced his involvement in a funny social media video, presenting himself as a long-term partner in House of Biryan’s business, not just a face for ads.
Parashar said he and his friends liked the brand before any talks started, and he chose to invest instead of just being an endorser. He joked that this was “the first time I’ve paid for a campaign instead of being paid for one,” which shows how the D2C industry is growing. Creator-led and celebrity-backed D2C brands are focusing on real connections. This change shows that people buying from D2C brands want real associations, not just marketing.
For growth and planning, House of Biryan is still improving its omnichannel strategy in the cloud kitchen and online food delivery area. The brand launched a special AP Menu by Parashar, available on Swiggy and Zomato. D2C food and beverage brands are using these kinds of launches to get people involved, mixing online reach with personal stories.
Founder Mohit Goyal said that Parashar came to the brand as someone who wants to build it, not just be a face, offering creative and strategic ideas. This lines up with D2C market happenings, where investors do more than just put in money. They help with brand image, influencer marketing, and planning how to enter the market. With D2C funding rounds and VC-backed brands being closely watched, having public figures invest adds both financial confidence and cultural importance.
For those watching what’s happening in India’s D2C space and who’s investing in D2C startups, this investment shows that people are still interested in online food brands. The cloud kitchen setup, along with quick commerce platforms and partnerships, keeps attracting investors who want to see growth and easy-to-expand plans.
As House of Biryan grows, having both M S Dhoni and Amol Parashar adds to the brand’s trustworthiness while strengthening plans for long-term growth. In a competitive D2C scene where being real, getting people involved online, and growing smoothly are all important, these partnerships show how the D2C business is changing.
In short, this news confirms that D2C brands in India are doing well, especially in the food area. Structured growth, celebrity backing, and online-focused actions are shaping the next stage of D2C industry growth.
