In the latest D2C news India and D2C industry news, renewed smartphone brand Control Z has expanded its offline footprint to over 100 retail stores across Delhi NCR and Haryana, marking a significant milestone in the fast-evolving Direct-to-consumer India ecosystem. The company has now outlined ambitious D2C expansion plans to scale its retail network to 1,000 stores by the end of the next fiscal year, signaling structured growth within India’s refurbished smartphone segment.
As Indian D2C updates increasingly highlight omnichannel scale, Control Z’s move reflects broader D2C market trends 2025, where digital-first brands are strengthening physical retail to build trust, accessibility, and transparency. In a category dominated by price sensitivity and product authenticity concerns, the brand’s expansion into organised smartphone retail chains and neighbourhood stores aims to bring greater structure and credibility to the refurbished smartphone market.
All active Control Z outlets are enabled with Bajaj EMI facilities, allowing customers to access financing options at the point of sale. This financing-led approach aligns with evolving D2C consumer behavior India, where affordability and flexible payment options drive purchase decisions. By integrating EMI support across 100+ stores, the brand is reinforcing its omnichannel D2C strategy and improving conversion in offline retail.
Customers visiting Control Z stores can physically inspect and test devices before making a purchase decision, bridging the trust gap often associated with refurbished electronics. Each renewed smartphone is restored at the company’s centralised Renew Hub and comes with 100% battery health assurance, extended warranty coverage, and GST-compliant billing. This structured and standardized D2C supply chain innovation strengthens transparency and consistency across its retail network.
Founder and CEO Yug Bhatia stated, “With 100+ stores already live and Bajaj EMI available across our network, we are making premium renewed devices accessible, aspirational, and tangible. Our goal of 1,000 stores by the end of the next fiscal year is about building scale with structure.” His remarks underscore a disciplined D2C business model India focused on scale, compliance, and operational clarity rather than unstructured expansion.
Within the broader D2C electronics and gadgets landscape, Control Z represents a growing segment of sustainable D2C brands that promote circular consumption and affordability. As conversations around D2C funding news, VC-backed D2C brands, and D2C startup valuation continue to dominate headlines, brands like Control Z are demonstrating that structured offline expansion and financing partnerships can drive meaningful D2C revenue growth without excessive dependence on aggressive discounting.
The company’s plan to reach 1,000 stores positions it among fast-growing D2C brands in India’s consumer electronics category. While the refurbished smartphone market has historically remained fragmented, Control Z’s organized retail approach, warranty-backed products, and centralized processing infrastructure could accelerate consolidation and formalization in this segment—an emerging theme in India’s D2C market news and insights.
For those tracking what’s happening in India’s D2C space today and the daily digest of D2C news in India, Control Z’s 100+ store milestone highlights how D2C brands India are blending offline trust with digital agility. As Direct-to-consumer India continues to mature, structured omnichannel execution, financing integration, and retail visibility are becoming key differentiators in the evolving D2C ecosystem India.
