In the latest D2C news India spotlighting sustained investor confidence in high-growth consumer brands, omnichannel jewellery startup GIVA is set to raise ₹110 crore (approximately $12 million) in an extended Series C funding round. The round is led by HPV CC1 Ltd, with participation from Premji Invest, Kenro Capital, and Titan Capital—marking another significant milestone in D2C funding news and Indian D2C updates.
This fresh capital infusion comes just nine months after GIVA raised ₹530 crore ($61.5 million) in its Series C round in June last year. With this extension, GIVA’s D2C startup valuation is expected to rise to around ₹4,900 crore ($545 million), reflecting a 22% increase from its previous valuation of nearly ₹4,000 crore. The development stands out in D2C funding rounds and reinforces GIVA’s position among top funded D2C brands in the D2C ecosystem India.
According to regulatory filings, GIVA’s board has approved the issuance of 94,01,710 Series C1 compulsorily convertible preference shares at ₹117 per share to raise the ₹110 crore tranche. HPV CC1 Ltd is leading the round with an investment of ₹74.25 crore, followed by Kenro Capital with ₹13.75 crore in primary capital. Premji Invest (via PI Opportunities Fund II) and Titan Capital (via Winners Fund) are investing ₹11 crore each. The proceeds will be deployed toward operational expenses, hiring, marketing, and other general corporate purposes—fueling GIVA’s D2C expansion plans and omnichannel D2C strategy.
Founded in 2019 by Ishendra Agarwal, GIVA began as an affordable jewellery brand and has since expanded into gold jewellery and lab-grown diamonds, positioning itself strongly within premium D2C brands India. The company currently operates around 150 physical stores across India alongside its website and app, adopting a franchise-led model to accelerate scale. This balanced D2C retail vs ecommerce approach reflects evolving D2C market trends 2025, where digital-first brands increasingly integrate offline channels for sustainable growth.
GIVA has raised over $146 million to date, including a ₹255 crore Series B round led by Premji Invest and Epiq Capital. In FY25, the brand’s operating revenue surged 89% to ₹518 crore from ₹274 crore in FY24, highlighting strong D2C revenue growth within the fast-evolving D2C business India landscape. Losses widened 22% to ₹72 crore during the same period, reflecting ongoing investments in scale, brand building, and retail expansion—common among fastest-growing D2C brands scaling aggressively in India’s D2C ecosystem.
The broader jewellery D2C industry news reflects intensifying competition. BlueStone reported a 40% revenue rise to ₹1,770 crore in FY25 and operates 200+ stores, while CaratLane reported ₹3,583 crore in revenue with 350+ stores. Emerging players such as Palmonas and Firefly Diamonds have also raised fresh capital, signaling robust D2C startup funding this week and sustained D2C investor insights in the segment.
GIVA’s extended Series C round underscores continued investor appetite for VC-backed D2C brands in India’s direct-to-consumer India ecosystem. As D2C brands scaling in 2025 focus on omnichannel D2C strategy, disciplined capital deployment, and differentiated positioning, GIVA’s growth trajectory signals strong momentum in the evolving D2C industry news cycle. With rising D2C consumer behavior India favoring branded jewellery across silver, gold, and lab-grown diamonds, GIVA’s expansion reflects a maturing D2C business model India—balancing growth, retail expansion, and long-term brand equity.
In the daily digest of D2C news in India, GIVA’s funding extension reinforces a clear trend: capital continues to back brands that combine scale, omnichannel presence, and category expansion in India’s fast-scaling Direct-to-consumer ecosystem.
