In the latest D2C news India spotlighting momentum across Direct-to-consumer India, Kerala-based D2C fashion and lifestyle brand MyDesignation has raised ₹40 crore in a Series A funding round led by RPSG Capital Ventures, with participation from existing investors Veltis Capital, Multiply Ventures, and Dominor Investments. This D2C funding news marks a significant milestone in the journey of one of the fastest-growing D2C brands India in the fashion and lifestyle segment.
For those tracking D2C daily news and D2C startup news, this round comes shortly after the company secured $1.25 million in seed funding in February 2025, reflecting strong investor confidence and continued angel investment D2C interest in high-growth consumer brands. The fresh capital will be deployed to expand MyDesignation’s offline retail footprint through company-owned stores, strengthen its senior leadership team, and launch new product categories as it enters the next phase of D2C expansion plans.
Founded in 2020 by Swaroop Krishnan and Gopika B Raj, MyDesignation operates as a digital-first, design-led D2C fashion and lifestyle brand focused on building a community-driven apparel business. The company positions itself within the D2C fashion and lifestyle segment by offering culturally inspired, stylish casual wear for men and women, with a focus on 90% unique, non-repetitive designs. This differentiated D2C business model India approach has helped the brand serve over 1 million customers across India, with strong repeat purchase rates—an important signal for D2C revenue growth and D2C investor insights.
MyDesignation currently operates through a digital-first model complemented by an expanding offline retail presence in key cities including Bengaluru, Kochi, Thiruvananthapuram, and Calicut. The Series A funding will accelerate its omnichannel D2C strategy, with plans to open eight new stores over the next year across Chennai, Hyderabad, and Bengaluru. This reflects broader D2C retail vs ecommerce trends, where digital-native brands are embracing physical stores to deepen consumer engagement and brand visibility.
Since inception, MyDesignation reports approximately 100% year-on-year revenue growth, placing it among the fastest-growing D2C brands in the Indian D2C updates landscape. As D2C market trends 2025 show increasing competition across D2C fashion and lifestyle, sustainable D2C brands, and premium D2C brands India, the company’s focus on creativity, operational rigour, and community engagement strengthens its long-term positioning.
The brand also plans to bolster leadership across finance, supply chain, merchandising, and marketing—an important move in scaling D2C supply chain innovation and executing a sharper D2C go-to-market strategy. Within the evolving D2C ecosystem India, such investments reflect the maturing nature of D2C business India, where governance, structure, and leadership depth matter as much as growth velocity.
As investors track Top funded D2C brands, D2C startup valuation trends, and who’s investing in D2C startups, MyDesignation’s Series A round underscores continued appetite for VC-backed D2C brands with strong brand building stories. In the broader daily digest of D2C news in India, this development reinforces that India’s D2C market news and insights remain robust across fashion, food, beauty, electronics, and wellness categories.
With fresh capital, a clear omnichannel D2C strategy, and a differentiated design-first identity, MyDesignation is positioning itself as a key player in the Direct-to-consumer startup IPO tracker narrative, as D2C brands scaling in 2025 continue redefining India’s consumer landscape.
