In one of the latest D2C news India developments within the farm-to-fork and fresh produce segment, Mumbai-based business-to-consumer platform Pluckk is set to raise ₹100 crore (approximately $11 million) from existing investor Euro Gulf Investment. This fresh D2C funding news comes nearly a year after Euro Gulf Investment infused $10 million into the company, reinforcing continued investor confidence in the Direct-to-consumer India fresh food opportunity.
According to filings accessed from the Registrar of Companies (RoC), the board has approved the issuance of 3,471 Series C CCPS at an issue price of ₹2,88,112 per share to raise ₹100 crore. Post-allotment, the company’s valuation is expected to reach approximately $58 million. For those tracking D2C daily news and D2C startup news, this round reflects sustained capital flow into D2C food and beverage brands focused on clean-label, lifestyle-oriented consumption.
Founded in 2021 by Pratik Gupta, Pluckk operates a farm-to-fork D2C business model India platform delivering fresh produce and lifestyle-focused food products to urban consumers. Beyond fresh fruits and vegetables, the brand has expanded into trending categories such as vegan products, low-carb alternatives, plant protein bars, fresh meal kits, cold-pressed juices, frozen berries, and gut health-focused offerings. This positioning aligns closely with D2C consumer behavior India trends that increasingly favor wellness startups and premium D2C brands India built around clean-label narratives.
Prior to this round, Pluckk had raised approximately $15 million, including $5 million in seed funding from Exponentia Ventures. The company has also executed strategic D2C acquisitions 2025-style moves earlier in its journey, acquiring DIY meal kit platform KOOK for $1.3 million and nutrition brand Upnourish for $1.4 million—highlighting its D2C expansion plans beyond core produce. Such consolidation efforts place it firmly within broader D2C ecosystem India growth stories.
For the fiscal year ended March 2025, Pluckk reported that its revenue doubled to ₹85 crore, reflecting strong D2C revenue growth momentum. However, losses widened to ₹55 crore from ₹41 crore in FY24, as the company invested aggressively in scale, sourcing, and technology. The fresh capital will be utilized to drive aggressive growth, service interest on debentures, and meet corporate requirements. Importantly, the brand has emphasized investments in AI-enabled technology, D2C supply chain innovation, and farm-to-fork sourcing to improve quality, pricing, and customer experience at scale.
Within India’s D2C market news and insights landscape, the fresh produce category has historically been capital-intensive, with several players exiting despite raising significant funding. Yet, Pluckk’s continued backing signals that investors are selectively doubling down on VC-backed D2C brands that combine product innovation with operational discipline. The brand competes with platforms such as Gourmet Garden and Kisankonnect in the online fresh produce space, while carving a niche in lifestyle-driven food categories.
As D2C market trends 2025 highlight rising demand for sustainable D2C brands and clean-label alternatives, Pluckk’s model blends D2C go-to-market strategy with everyday consumption frequency—an attractive lever in D2C business India. For those monitoring Top funded D2C brands, D2C startup valuation trends, and the Direct-to-consumer startup IPO tracker narrative, this ₹100 crore raise reinforces that India’s D2C ecosystem India continues to attract patient capital, particularly in food and wellness.
Pluckk’s next phase will hinge on disciplined scaling, AI-driven efficiencies, and expanding its omnichannel D2C strategy to strengthen brand loyalty. In the daily digest of D2C news in India, this development underscores how farm-to-fork startups are redefining the intersection of technology, nutrition, and Direct-to-consumer India growth.
