In a significant D2C news India development within the D2C electronics and gadgets and D2C fashion and lifestyle categories, DailyObjects has crossed ₹320 crore in ARR (net revenue run rate), reinforcing its position among high-growth D2C brands India. For those tracking D2C daily news, D2C startup news, and India’s D2C market news and insights, this milestone highlights how a design-led, capital-efficient Direct-to-consumer India brand is scaling profitably within the evolving D2C ecosystem India.
Founded in 2012 by Pankaj Garg and Saurav Adlakha, DailyObjects began as a bootstrapped venture focused on curated phone cases. Over the years, it has transformed into a “Lifestyle Tech” brand spanning tech gear, bags, and everyday essentials. The company’s D2C business model India strategy is rooted in 100% in-house product design, functionality-first solutions, and aesthetic utility inspired by global lifestyle philosophies. Rather than horizontal expansion, the brand focuses on deepening core categories—an approach aligned with D2C market trends 2025 that favor focus and IP-driven differentiation.
From a financial scale perspective, DailyObjects is consistently growing at approximately 100% year-on-year, making it one of the fastest-growing D2C brands in its segment. The company reported approximately ₹110 crore in net revenue in FY25 and is projecting ₹230 crore in FY26. Importantly, it has achieved ₹320+ crore ARR with only about $12 million in total funding to date, positioning it among capital-efficient VC-backed D2C brands in D2C business India. In a landscape dominated by large D2C funding rounds and Series A/B/C funding India announcements, this disciplined growth story stands out in D2C funding news and D2C investor insights conversations.
Profitability remains central to the brand’s roadmap. The company has demonstrated consistent upward margin improvement over the last three years and expects to close FY26 EBITDA positive. Within the broader D2C industry news cycle—where EBITDA and unit economics are under scrutiny—DailyObjects’ margin discipline reinforces that sustainable scale is achievable within the Direct-to-consumer India ecosystem.
Intellectual property is the core moat of the brand. Every product is IP-led and designed in-house, with an 8–10 month development cycle across approximately 50 core SKUs. The Stack Ecosystem category has grown roughly 3x, while its power banks—priced 2.5x–3x higher than market alternatives—continue to see strong volumes, validating premium pricing power. The brand is also among only 2–3 companies globally offering Qi 2.2 wireless chargers, strengthening its D2C brand building stories narrative and innovation credentials within Indian D2C updates.
On distribution, DailyObjects follows a structured omnichannel D2C strategy. Approximately 70% of sales come from owned channels and 30% from marketplaces, reflecting strong control over brand experience in the D2C retail vs ecommerce debate. Offline expansion is accelerating, with 5–6 Exclusive Brand Outlets (EBOs) launched in the past six months, all profitable from Month 1. Its travel retail presence in Airport T2 terminals is delivering around 20% performance from the first month, while partnerships with approximately 200 Apple Authorised Retail (APR) stores are set to double to 400 stores within the next 2–3 months.
A notable highlight in D2C consumer behavior India trends is the “Bharat Premium” effect, with 40–45% of demand originating from Tier 3 and Tier 4 cities. This deep penetration beyond metros underscores how D2C brands scaling in 2025 are tapping regional aspiration and premium demand.
As observers track the daily digest of D2C news in India and the Direct-to-consumer startup IPO tracker narrative, DailyObjects’ ₹320 crore ARR milestone signals more than topline growth—it represents disciplined capital allocation, IP-led innovation, omnichannel execution, and a clear path to EBITDA positivity in FY26 within India’s rapidly evolving D2C ecosystem India.
