In a significant D2C news India and D2C startup news development within the evolving D2C ecosystem India, Mumbai-based edtech platform Klassroom has filed its Draft Red Herring Prospectus (DRHP) with the BSE for an SME IPO. Aiming to become India’s second publicly listed edtech startup after PhysicsWallah, the LetsVenture-backed company is entering the public markets at a time when Direct-to-consumer India businesses are increasingly exploring structured capital pathways.
Klassroom’s proposed public issue includes up to 19.89 lakh new equity shares and an offer-for-sale (OFS) of up to 4.66 lakh shares. Among the key sellers in the OFS are the cofounders—Alka Javeri, Dhruv Javeri, and Dhumil Javeri—who together will sell up to 3.52 lakh shares. Other angel investors participating in the OFS include Deepti Choudhary (28,471 shares), Chandra Prakash Toshniwal (16,040), Utsav Verma (16,000), and Arun Deep Bakshi (13,634). This move places Klassroom firmly within the broader Direct-to-consumer startup IPO tracker conversation and strengthens the D2C IPO news narrative in India’s growing D2C business India landscape.
Founded in 2016, Klassroom operates a multi-channel model combining B2C, B2B2C, B2B, and B2G operations. However, its primary revenue driver remains B2C subscriptions on its OTT platform—highlighting its strong Direct-to-consumer India foundation. The company offers a hybrid learning system supported by 30 offline partner centres and an AI-powered education app featuring over 100 courses for classes 8–12. It claims over 4 lakh registered users, 1 lakh subscribers, and 1 lakh app downloads nationwide, underscoring consistent D2C revenue growth and traction within the edtech category.
Within Indian D2C updates and D2C industry news, Klassroom’s hybrid model reflects broader D2C market trends 2025, where omnichannel D2C strategy and digital-first scaling are redefining consumer engagement. Offline, Klassroom’s partner centres provide academic coaching and skill development programs priced between ₹25,000 and ₹45,000 per year. Beyond individual learners, the company works with governments, universities, companies, and educational institutions to deliver large-scale academic and skilling programmes including digital content, teacher training, AI/ML labs, hybrid learning modules, internships, and capacity-building initiatives.
The proceeds from the fresh issue are earmarked to repay certain loans, enhance its AI/ML technology infrastructure, and invest in content development and marketing—key pillars in strengthening D2C brand building stories and D2C go-to-market strategy. Investments in AI/ML capabilities align with D2C supply chain innovation and digital transformation themes increasingly visible across VC-backed D2C brands.
In an environment where D2C funding rounds and private equity in D2C have become more selective, Klassroom’s IPO route signals confidence in its D2C business model India and scalable hybrid infrastructure. The public listing could further improve D2C investor insights into sustainable edtech monetization models that combine subscription revenue with institutional partnerships.
As India’s D2C market news and insights continue to spotlight structured growth journeys, Klassroom’s IPO filing stands out among Latest D2C startups transitioning into public-market-ready organizations. For stakeholders tracking the daily digest of D2C news in India, this development reflects a maturing Direct-to-consumer India ecosystem where profitable growth, hybrid scale, and technology-led differentiation are increasingly shaping the future of D2C business India.
