In a strong D2C news India update within the D2C fashion and lifestyle and kids essentials segment, Basil has raised $2 million in a pre-Series A funding round led by Prime Venture Partners, with participation from existing investors Appreciate Capital and IIMA Ventures. For those tracking D2C daily news, D2C startup news, and Indian D2C updates, this marks a significant milestone for one of the latest D2C startups scaling rapidly within the Direct-to-consumer India ecosystem.
This D2C funding news comes nearly two years after Basil raised ₹3.6 crore in a seed round co-led by IIMA Ventures and Appreciate Capital in February 2024. The latest pre-Series A round reflects growing D2C investor insights and confidence in the brand’s D2C revenue growth trajectory and capital-efficient D2C business model India strategy.
Founded in 2024 by Harini Rajagopalan and Mahesh Muraleedharan, Basil operates an online multi-category kids essentials platform. What began with bento lunch boxes and insulated food jars has evolved into a broader kids essentials brand serving over 1.5 lakh families across more than 20,000 pincodes in India. Within the expanding D2C ecosystem India, this wide geographic reach highlights strong D2C consumer behavior India trends where parents increasingly prefer trusted, design-led Direct-to-consumer India brands.
Basil currently reports an ARR of ₹36 crore, achieving 5x growth within just two years of launch. In the context of D2C market trends 2025 and D2C brands scaling in 2025, this rapid scale positions Basil among the fastest-growing D2C brands in its category. The company is now targeting ₹100 crore ARR by FY27, underscoring ambitious D2C expansion plans backed by fresh capital.
The newly raised funds will be deployed to expand into adjacent categories such as bags and water bottles, strengthen its D2C supply chain innovation, and hire across leadership and product teams. Category expansion into everyday essentials aligns with broader D2C product launches and premium D2C brands India strategies that deepen wallet share rather than pursuing horizontal diversification too quickly.
Basil operates an asset-light model with manufacturing partners across India, China, and Southeast Asia—reflecting a structured and scalable D2C business India approach. Its in-house Consumer Lab plays a key role in product development, gathering parent feedback to refine design and functionality. The brand also holds multiple industrial design patents, reinforcing its IP-led moat and positioning within D2C brand building stories that emphasize differentiation and quality.
Within the broader D2C industry news cycle, Basil’s growth story contributes to the narrative around VC-backed D2C brands building sustainable scale in niche categories. As D2C funding rounds, Series A/B/C funding India announcements, and private equity in D2C continue shaping the market, Basil’s disciplined capital deployment and ARR-focused scaling reflect a mature D2C startup valuation outlook.
For observers following the daily digest of D2C news in India and the Direct-to-consumer startup IPO tracker conversation, Basil’s $2 million pre-Series A round highlights how focused category play, IP-led innovation, and omnichannel D2C strategy can drive rapid D2C revenue growth. Within India’s fast-evolving Direct-to-consumer India ecosystem, the brand’s ₹100 crore ARR target by FY27 signals strong conviction in the long-term potential of kids-focused D2C brands India.
