Zoff Foods just got $2 million (₹18.5 crore) in a pre-Series B funding led by JM Financial through its India Growth Fund III. Aman Gupta also joined in, showing investors are really believing in the growing Direct-to-consumer food and FMCG scene in India.
This funding is a big step for Zoff, showing how well D2C food and beverage brands are doing in India. Zoff Foods plans to use the money to get into more stores, both big chains and local shops, grow on fast delivery D2C platforms, and put more into its brand through marketing and sales.
Akash Agrawalla and Ashish Agrawal started Zoff Foods in 2018. They’re creating a modern spice brand that focuses on fresh, quality cooking stuff using tech in their production and delivery. They sell all sorts of cooking things like spice mixes, single spices, seasonings, dry fruits, and ready-to-use sauces and marinades.
The spice world in India has usually been run by old brands and smaller, unorganized sellers. But these new D2C brands in India, like Zoff, are using online channels, fast delivery, and cool branding to win over customers and gain market share.
Right now, Zoff Foods has over 100 products, from turmeric to black salt, sesame seeds, and special spice blends. What makes them stand out is their special cool-grinding technology that keeps spices below 60 degrees Celsius to keep their smell, color, and nutrients. They have a fully automated factory and a big temperature-controlled warehouse in Raipur to keep everything top-notch.
Getting their products out there has been key to Zoff’s growth. They’re big on fast delivery platforms like Zepto and Blinkit, and online stores like Amazon and Flipkart. Plus, they’re in about 30,000 local retail stores across India.
Almost half of Zoff’s money comes from fast delivery platforms, which shows how important quick commerce D2C is for new FMCG brands. About 20% comes from online stores, and the rest from regular retail.
Before this, Zoff got $4.8 million from JM Financial in 2024. They also got ₹1 crore from Aman Gupta on Shark Tank India in 2023, which helped get the brand noticed and trusted.
Zoff Foods is growing fast. They made ₹102.7 crore in operating revenue in FY25, up 11% from ₹92.6 crore in FY24. They expect to make ₹160 crore this year, showing they’re doing really well in the growing D2C business scene in India.
As people want better and cleaner spices, the market is getting lots of attention from startups and investors. Many companies are looking to create spice and kitchen brands using online sales.
Looking at D2C trends in 2025, new food brands are starting with fast delivery to get seen in cities before going into smaller towns with regular stores.
With this new money, growing distribution, and more products, Zoff Foods is becoming one of the fastest-growing D2C food and beverage brands in India. Their plan to use fast delivery, online stores, and regular retail shows the new way to build a D2C brand in the country’s consumer startup world.
For anyone watching D2C news in India, Zoff Foods is a great example of how new D2C startups are changing old FMCG categories with new ideas, tech, and all sorts of ways to sell their products.
