Homegrown beauty brand Recode Studios aims to achieve ₹90 crore in revenue by FY26, setting ambitious growth targets. According to recent updates in the Indian D2C sector, the company is focusing on retail expansion, product innovation, and supply chain improvements, positioning itself among the faster-growing players in India’s direct-to-consumer market.
In FY25, Recode Studios reported ₹53 crore in revenue, up from ₹47 crore the previous year, reflecting steady growth within the competitive beauty and skincare segment. This upward trend demonstrates how D2C brands in India are expanding by balancing affordability with innovation, in line with changing consumer preferences.
The company’s growth efforts emphasize an omnichannel approach, with significant emphasis on offline retail. Recode has extended its presence to cities like Pune, Malad, and Chennai, while maintaining strong demand in North and West India. The brand has seen nearly double growth in emerging markets, pointing to wider acceptance and strengthening its footprint in India’s D2C landscape.
As the D2C market shifts toward hybrid distribution models by 2025, Recode Studios is actively balancing offline retail and ecommerce channels. This indicates a more mature business model, moving beyond purely online operations to create immersive retail experiences that enhance consumer engagement.
Product innovation continues to be a key driver, with the brand expanding into categories such as perfumes, body mists, spray serums, and glow-enhancing products. This broader product range aligns with wider trends in India’s D2C sector and positions Recode among premium brands building holistic beauty offerings rather than focusing on single categories.
Founder Dheeraj Bansal highlighted the brand’s commitment to providing “affordable luxury” supported by strong research and development. This approach resonates with current consumer demand for quality products at accessible price points and reflects a blend of pricing strategy, product differentiation, and consistent consumer experience shaping today’s D2C brand narratives.
To support its growth phase, Recode Studios is investing in supply chain innovations and warehouse infrastructure. These efforts are aimed at managing larger volumes across both online and offline platforms. The company has also filed its Draft Red Herring Prospectus (DRHP), indicating plans that could include a future IPO and demonstrating longer-term ambitions within India’s D2C ecosystem.
From an investor standpoint, Recode’s growth aligns with trends favoring brands that show steady revenue increases, category diversification, and operational discipline. Although it has not yet participated in major funding rounds, its performance marks it as a promising candidate among fast-scaling D2C brands.
As the Indian D2C market continues to evolve, Recode Studios serves as an illustrative example of emerging brands scaling through strategic retail growth, diversified product lines, and focused execution. Its progress exemplifies broader industry developments shaping the next stage of consumer brand evolution in India.
With a clear strategy, growing market presence, and emphasis on innovation-led expansion, Recode Studios appears well positioned to reach its ₹90 crore goal and establish itself as a notable player in India’s D2C ecosystem, contributing to the ongoing growth of direct-to-consumer brands in 2025.
