India’s packaged food and seasoning market is witnessing rapid transformation as consumers increasingly shift toward convenience-led cooking, premium flavours, and omnichannel food experiences. Riding this growing demand, DS Group has expanded the Catch Salt and Spices Sprinkler portfolio with multiple new seasoning variants and regional flavour offerings, strengthening the brand’s presence across India’s evolving packaged seasoning and D2C food and beverage brands segment.
As part of the latest D2C news India and Indian D2C updates, the expansion reflects how established FMCG players are adapting to changing D2C consumer behavior India by building modern, convenience-focused product portfolios that combine regional relevance, digital accessibility, and premium positioning. The expanded Catch Sprinkler range now includes pizza pasta seasoning, chilli flakes, oregano, mixed herbs, and magic masala, alongside regional flavours such as Jeeravan (Poha Masala) and Podi Masala.
The move marks an important evolution for Catch Salt and Spices as the company expands beyond its traditional salt and pepper sprinkler category into a broader seasoning platform. The expansion aligns with larger D2C market trends 2025, where consumers are increasingly experimenting with international cuisines, quick recipes, fusion flavours, and region-specific tastes while seeking ready-to-use cooking solutions.
India’s Direct-to-consumer India ecosystem is rapidly evolving as both legacy FMCG brands and new-age D2C brands India compete to strengthen their omnichannel presence across general trade, modern retail, e-commerce, and quick commerce D2C platforms. Catch’s latest product expansion reflects this growing convergence between traditional retail scale and modern D2C business India strategies.
The company stated that the expanded seasoning range is now available across offline retail stores, e-commerce marketplaces, and quick commerce channels, ensuring wider accessibility across metros, Tier II, and Tier III cities. This omnichannel D2C strategy is becoming increasingly critical for packaged food and FMCG brands as digital-first consumption patterns continue reshaping India’s consumer landscape.
Catch has also focused heavily on packaging innovation through specially designed HIPS sprinkler containers that help keep seasonings moisture-free while offering convenient tabletop usage and easy dispensing. This reflects a broader trend in D2C product launches where packaging, usability, and consumer experience are becoming central to brand differentiation and customer retention.
Sandeep Ghosh, Business Head, Catch Salt & Spices, DS Group, highlighted that the company continues tracking evolving consumer preferences while focusing on convenience, quality, and flavour innovation across major cities and smaller markets. The company’s focus on blending national food trends with regional taste preferences reflects a strong D2C go-to-market strategy and consumer-first product development approach.
The expansion also demonstrates how premium D2C brands India are increasingly focusing on hyper-local flavour innovation to build deeper emotional connections with consumers. Regional variants such as Jeeravan and Podi Masala showcase the growing importance of localised food experiences within India’s broader packaged food and seasoning market.
As part of its growth strategy, Catch has increased investments in digital marketing, e-commerce, and quick commerce D2C channels to strengthen consumer engagement and improve online discovery. The growing role of influencer marketing for D2C, creator-led food content, and digital grocery adoption is accelerating the rise of digitally integrated food and beverage brands across India.
The continued association with Akshay Kumar as brand ambassador further strengthens Catch’s nationwide brand visibility and mass-market appeal while supporting the company’s broader marketing and consumer outreach initiatives.
The expansion of Catch’s seasoning portfolio highlights what’s happening in India’s D2C space today, where legacy FMCG companies are rapidly modernising product portfolios, investing in omnichannel D2C strategy, and building scalable convenience-led brands aligned with evolving consumer lifestyles. As India’s packaged seasoning market continues growing, Catch Salt and Spices is positioning itself strongly within the premium seasoning and flavour innovation category.
With rising digital adoption, increasing demand for convenience foods, expanding quick commerce penetration, and stronger omnichannel distribution, DS Group’s Catch brand continues strengthening its leadership position in India’s fast-growing packaged food and D2C ecosystem India.
