D2c Insider Pulse | Voice of the D2C Community in India

Gabit Raises ₹36 Crore to Scale AI Wearables, Nutrition and Skincare as India’s D2C Healthtech Market Booms

India’s wearable healthtech ecosystem is witnessing another major growth milestone as Gabit, the AI-powered wellness and wearable startup founded by former Zomato cofounder Gaurav Gupta and entrepreneur Arpana Shahi, has raised nearly ₹36.2 crore (around $3.7 million) in fresh funding. The latest D2C funding news highlights rising investor confidence in India’s rapidly expanding preventive healthcare, smart wearables, nutrition, and personalised wellness market.

The latest funding round comes from a strong mix of angel investors including Deepak Gupta, Arnab Basu, Manav Gupta, Vilas Dhar, and several other strategic backers. According to filings, the startup completed the fundraising through multiple tranches of pre-Series A5 CCPS allotments, taking Gabit’s total funding to more than $12.7 million, excluding an undisclosed celebrity-backed round involving Ranbir Kapoor and Badshah last year.

Founded in 2022, Gabit has quickly emerged as one of the latest D2C startups operating at the intersection of AI, healthtech, wearables, nutrition, recovery, skincare, and preventive healthcare. Within D2C startup news and Indian D2C updates conversations, the company is increasingly being viewed as part of a new generation of Direct-to-consumer India startups building integrated wellness ecosystems instead of standalone consumer products.

The company currently offers smart wearable devices led by its flagship titanium smart ring, alongside AI-powered coaching, personalised nutrition plans, recovery tracking, stress management tools, sleep monitoring, and skincare products. Gabit’s smart ring reportedly tracks more than 150 health markers across sleep, recovery, activity, stress, and nutrition, while its companion app delivers AI-driven insights and customized wellness recommendations.

As D2C consumer behavior India rapidly shifts toward preventive healthcare, wellness tracking, and personalised lifestyle management, Gabit is positioning itself as a premium D2C brands India player within the growing wearable and wellness ecosystem. The company’s expansion into skincare and nutrition also reflects broader D2C market trends 2025, where modern wellness startups are increasingly building multi-category consumer ecosystems around long-term engagement and recurring revenue.

The startup had earlier raised $9.5 million in seed funding from Norwest Venture Partners alongside notable investors including Deepinder Goyal and Kunal Shah. In addition to organic growth, Gabit has also pursued strategic expansion initiatives. Last year, the company acquired Sweden-based nutrition brand Näck to strengthen its supplements and nutrition portfolio, reinforcing its ambition to become a full-stack health and wellness platform.

The company’s skincare vertical now includes products such as sunscreens, facewashes, moisturisers, and serums tailored to different skin concerns and consumer profiles. This broader product diversification aligns with evolving D2C business India opportunities where consumers increasingly prefer integrated wellness solutions spanning diagnostics, coaching, supplements, beauty, and wearable technology.

Within the wider D2C ecosystem India, investor interest in wearable healthtech startups has accelerated significantly over the past year. The funding environment has become increasingly active across AI-powered healthcare, recovery technology, sleep monitoring, and preventive wellness. Recent D2C funding rounds across the sector include startups such as Temple, Mave Health, and Sychedelic, highlighting the growing momentum around India’s wellness-tech opportunity.

Industry estimates now project India’s smart wearables market to grow to nearly $10.26 billion by 2031, creating significant opportunities for VC-backed D2C brands focused on AI-enabled healthcare and personalized wellness experiences.

Gabit’s latest funding round also reflects a larger shift happening across D2C industry news and D2C brand building stories, where startups are combining hardware, software, AI, subscriptions, and wellness commerce into scalable omnichannel businesses. Rather than operating as standalone gadget companies, modern healthtech startups are increasingly positioning themselves as lifestyle ecosystems designed around long-term consumer engagement.

As India’s D2C ecosystem continues evolving rapidly across wellness startups, D2C electronics and gadgets, premium consumer technology, and AI-powered healthcare, Gabit is emerging as one of the fastest-growing D2C brands building at the intersection of wellness, technology, and preventive care. With fresh capital, expanding product categories, and growing investor confidence, the company is now well-positioned to scale its presence across India’s booming wearable healthtech market.

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