The menswear brand is strengthening its omnichannel presence across metros and emerging markets with a sharper offline expansion strategy.
Menswear brand SNITCH has opened five new stores across India, taking its total retail footprint to 131 stores as the brand accelerates its omnichannel expansion strategy.
The latest outlets are now operational across Kolkata, Pune, Nashik, Patiala and Noida, strengthening SNITCH’s presence across both major and emerging consumer markets. The expansion reflects the brand’s continued focus on building a stronger offline network alongside its online business.
Each new SNITCH store offers more than 1,000 styles across 13+ categories, covering everyday essentials, elevated basics, occasionwear and trend-led menswear. The assortment is designed to cater to consumers looking for accessible, fashion-forward and trend-driven clothing.
According to founder Siddharth Dungarwal, offline expansion remains an important growth driver for SNITCH. The company sees each new market as an opportunity to build closer connections with consumers while maintaining a consistent brand experience across online and offline touchpoints.
The five-store expansion adds to SNITCH’s broader retail strategy, which combines its growing physical footprint with its digital presence. By expanding into markets such as Nashik and Patiala alongside established cities including Kolkata, Pune and Noida, the brand is widening its consumer reach while strengthening its omnichannel model.
SNITCH’s latest store openings also highlight the increasing role of physical retail for digital-first and fashion-focused consumer brands. Stores provide consumers with direct product access and an opportunity to experience the brand, while the online channel continues to support convenience and broader reach.
With 131 stores now operational across India, SNITCH is continuing to scale its offline presence while focusing on product variety, accessibility and a seamless customer experience.
The latest expansion reinforces the brand’s strategy of using a combination of physical retail and digital commerce to build a wider menswear business and connect with consumers across diverse markets.
Source: Based on publicly available reporting, with additional editorial adaptation and analysis.
