The men’s personal-care brand reports doubled average order value and fivefold September net revenue, as it targets Rs 100 crore in annualised revenue.
Men’s personal-care brand Mannlich has recorded festive demand, with daily gift-pack orders rising nearly 300% during Diwali. Its average order value (AOV) doubled, as consumers consider specialised personal-care products for gifting and personal use.
Founded to address gaps in men’s grooming, Mannlich focuses on body acne, tanning, pigmentation, chafing and intimate hygiene. Its 10 SKUs span body, lip, underarm and intimate care. Products such as its De-Tan Body Wash have benefited from festive demand.
Its formulations are developed with chemists in Germany and India, validated by Indian dermatologists and made in India. Founder and CEO Pritam Kudev said product development centres on specific consumer problems rather than trends or ingredients.
Quick Commerce and Digital Discovery
Quick-commerce platforms are supporting festive and last-minute purchases. Mannlich is strengthening its presence across quick commerce, online marketplaces and its website. It also works with micro-influencers to demonstrate product use and build awareness among younger male consumers, as social media encourages exploration beyond basic grooming.
The company said September 2026 net revenue was approximately five times its September 2025 figure. Since beginning operations in April 2023, it has served more than 10 lakh customers, recorded around 4X year-on-year revenue growth and achieved EBITDA profitability.
Mannlich Targets Rs 100 Cr ARR
Mannlich recorded monthly net revenue of approximately Rs 2.6 crore in September 2026, equivalent to an annualised run rate of around Rs 30 crore. After raising $294,000 in seed funding led by BeyondSeed, it is targeting Rs 100 crore in ARR within 1.5 years and a Rs 500–600 crore revenue run rate in five years.
Its plans include expanding existing categories, entering face wash and sunscreen, and investing in original content and intellectual property to strengthen brand recall and repeat purchases.
The festive surge highlights the opportunity in specialised men’s personal care, with Mannlich betting on problem-solving products and convenient discovery to drive its next growth phase.
Source: Based on publicly available reporting, with additional editorial adaptation and analysis.
