Ace Blend, a premium nutrition brand, just got $3.3 million in pre-Series A funding led by Fireside Ventures. This is a big step for the Mumbai-based company as it plans to grow quickly in India’s booming wellness market.
Founder Shivam Hingorani says Ace Blend is committed to providing nutrition items with real, science-backed results. They aim to change an industry known for weak products and baseless claims. With over 25 years of global experience via a top R&D partner, Ace Blend uses a vertically integrated model to carefully control quality and drive innovation.
They sell protein powders, drinks, and supplements made with high-quality, natural ingredients from around the world. These appeal to consumers who want clean and effective products, a trend that’s been growing in India.
Hingorani said, “We’re not selling false hope. We focus on delivering real results. With Fireside’s help and top R&D behind us, we’re ready to scale up and show India what real nutrition looks like.” This shows a change in the Indian market, where honesty, product performance, and consumer trust are key to standing out.
Ace Blend’s revenue has jumped from ₹1.9 crore to a projected ₹55 crore in three years. This funding will go toward expansion, brand building, new products, and supply chain improvements, which aligns with market trends that value operational excellence and marketing.
Fireside Ventures, which has also invested in MamaEarth and BoAt, sees Ace Blend as a valuable addition to its portfolio of premium brands. Fireside’s experience in growing consumer brands in India will provide both money and know-how to help Ace Blend gain a bigger market share.
The Indian nutrition market is worth billions and is expected to keep growing. Ace Blend is in a good spot to become a major player. By using premium ingredients, solid R&D, and a direct sales strategy, the brand is setting itself up for long-term success and potential acquisitions in the future.
This funding not only helps Ace Blend grow but also supports the rise of the market in India, where data-driven, customer-focused brands are becoming leaders.
