ACPL Exports, a company that mostly ships goods overseas, is now selling jewelry directly to customers in India. They’ve launched a brand called TrueSilver, which is a change from their old export business. This move is because there’s a growing need in India for silver jewelry people can wear every day. This jewelry is guaranteed to be pure, has modern designs, and is sold at reasonable prices.
According to Sidharth Gupta at ACPL Exports, TrueSilver aims to grab the attention of online shoppers who want good-looking, affordable silver jewelry. TrueSilver is starting as an online-only brand. Their plan is to get the word out and build a customer base online first. After that, they want to expand into physical stores. This is a common move for these types of brands. They get things going online before investing in physical locations.
Right now, TrueSilver’s online sales average around ₹2,000 to ₹5,000. But they expect that number to go up to ₹7,000–8,000 when they start selling in stores. This is because people usually spend more in physical stores. Also, as more people see TrueSilver in stores, they’ll start to trust the brand more. TrueSilver’s prices are meant to be attractive to people who want something nice but not too expensive.
TrueSilver has big plans. They want to make ₹100 crore in sales each year soon, and then increase that to ₹250 crore in the next two or three years. To do this, they want to open 100 stores in major Indian cities. At first, the company will own these stores. Each store will be around 700–800 sq. ft. They think each store will cost around ₹50 lakh to set up. They expect each store to start making money within four months, and the whole brand to be profitable within a year and a half.
TrueSilver is currently selling on its website and on major online marketplaces like Amazon India and Myntra. So it is working on its strategy. They’re focusing on big cities like Delhi, Mumbai, Bengaluru, and Kolkata. These are the places where there’s a lot of demand for silver jewelry and brands like TrueSilver.
The brand has almost 900 items for sale, with most of them being women’s jewelry. This is because there’s a big demand for women’s jewelry in India. The jewelry is designed to be worn every day, is guaranteed to be pure, and has a modern look. These things encourage people to buy again and stay loyal to the brand.
ACPL Exports makes about half of its money from exports to the US and sells to over 37 countries. They see TrueSilver as a way to grow their business. They expect that in the future, 30–40% of their total income will come from brands like TrueSilver. TrueSilver also has plans to sell in other countries like the US, UK, and UAE.
TrueSilver’s launch shows how companies that have been in the manufacturing business for a long time can create successful brands that sell directly to customers. With careful planning, good financial sense, and a clear plan for selling both online and in stores, TrueSilver is set to make a name for itself in the Indian jewelry market.
