Alimento Agro Foods, an FMCG startup in India’s growing D2C space, has secured ₹50 crore (around $5.5 million) from IvyCap Ventures in its first funding round from an institution. The company is adding ₹2 crore of its own money, showing the founder’s confidence in the business.
The new funds will go towards increasing production, improving distribution across the country, and speeding up new product releases for Alimento’s two quickly growing D2C brands, Meal of the Moment and Gimi Gimi. This funding is a key event and shows growing investor interest in D2C food and beverage brands that focus on convenience.
Founded in 2017 by Prateek and Mugdha Bhagchandka, Alimento Agro Foods aims to solve everyday meal problems for Indian consumers. Meal of the Moment (MOM) offers many ready-to-eat options for breakfast, lunch, and snacks. Gimi Gimi is tapping into the rising demand for Korean-style noodles among young, urban consumers.
The company mainly operates through D2C channels in India and has a strong presence on its D2C websites, major e-commerce sites, and quick commerce platforms. This strategy has helped Alimento grow quickly while staying in touch with changing consumer behavior, especially in busy urban households.
Alimento Agro Foods plans to use the funding to upgrade its production facilities to meet rising demand, improve efficiency, and maintain product quality. Expanding distribution is another key goal, with plans to increase its presence in modern trade, general trade, and digital retail formats.
Product releases will also be a major factor in growth. Meal of the Moment plans to add new options designed for Indian tastes, while Gimi Gimi will continue to introduce new items in the Korean food category, which is growing due to pop culture, social media, and changing tastes.
CEO Prateek Bhagchandka said that the funding will help the company increase production, improve distribution, and produce new products for both brands, reinforcing Alimento’s goal to build large, consumer-focused D2C food brands from India.
Vikram Gupta added that MOM and Gimi Gimi combine consumer insight, cultural relevance, and good practices, which are key things IvyCap looks for when supporting D2C brands.
The funding comes as India’s packaged food and ready-to-eat market is seeing new growth, driven by city life, higher income, and quick commerce. As competition increases, brands that can balance speed, taste, affordability, and wide distribution are becoming leaders.
With new funding and a plan for production, distribution, and releases, Alimento Agro Foods is in a good place to grow, strengthen its D2C business, and become a major player in India’s ready-to-eat and global food market.
