All Things Baby, a quickly expanding premium parenting and baby-care brand in India, has launched its 5,000 sq ft flagship store in Mumbai’s Utopia City, Worli. This is a big step in their plan to grow across all channels, aiming for ₹100 crore in revenue this financial year. This flagship store is a key moment for the brand in India’s fast-growing direct-to-consumer market, where parents want better store experiences along with the ease of shopping online.
All Things Baby, which combines high-end retail with direct-to-consumer improvements, already has a digital platform and two physical stores in Bengaluru and Hyderabad. The new Mumbai flagship will be the company’s main brand experience center and a model for opening 25 exclusive stores across India in the next five years. This is a big move for a modern parenting brand in India’s changing direct-to-consumer business world.
The store is made to show how parents today research things online but want reassurance, clear details, and personal help in person. It’s designed to be a destination, encouraging customers to take their time and make careful choices. The store uses soft curves, light colors, natural materials, and a simple layout that covers everything from pregnancy to early childhood. The store is based on the brand’s idea of designing with emotion, trust, and comfort in mind—qualities that are becoming more and more important to customers in India’s premium parenting market.
One of the main features is the Knowledge Hub, which works as both a café and a consultation area. With trained staff, this area helps with detailed discussions, product demonstrations, baby registries, and custom suggestions. It also supports All Things Baby’s plan to mix online and in-person direct-to-consumer retail, where parents find things online but trust expert advice in person for important purchases.
The flagship store offers items from over 150 global and Indian brands, supported by All Things Baby’s special deals with over 30 international brands. The store has test areas where parents can handle and compare products, like fitting strollers into a real car trunk before buying, with everything from strollers and car seats to nursing products, gear, nursery decor, and clothing. This hands-on model builds trust, lowers returns, and boosts the brand’s strong direct-to-consumer revenue growth.
Co-founder Tejal Bajla said, “This flagship is about more than just adding shelves; it’s about creating a better, more emotionally engaging shopping experience. Today’s Indian parents deserve good design, trustworthy info, and high-quality products from around the world, all in one place. Trust, quality, and ease of use are still our main focus.”
Co-founder Akshay Jalan added, “The Mumbai flagship is the start of an exciting new stage. We’re growing our physical presence with 25 stores while improving our online and offline system for faster delivery and better parent experiences. Our goal is to make All Things Baby the most trusted premium parenting brand in India.”
As Indian direct-to-consumer updates continue to focus on growth across all channels, All Things Baby’s flagship serves as a brand experience center, a retail innovation lab, and a place for the community to come together, not just a store. For a high-end startup aiming for ₹100 crore in revenue and planning to grow nationwide, the Worli flagship shows how fast-growing direct-to-consumer brands are changing the parenting and baby-care market in India.
