Ammarzo, an Indian premium sleepwear brand, is going global! They’re now selling in the Gulf countries (UAE, Qatar, Oman, Bahrain, and Kuwait) via Noon and Namshi—big online stores there. This is a big step for the brand since it’s a growing market.
Chahatt Khanna started Ammarzo, which is known for its fancy sleepwear in India. They’re setting up shop in the Gulf to grow their sales. They’re thinking their income will triple in a year and a half, and that the Gulf area will bring in about a third of their earnings by 2026.
Ammarzo wants to be different in the luxury sleepwear world. Khanna said it’s about fitting in with the culture and style of the area. They’re planning to use designs that people in the Gulf like, store products locally, and sell at a high-end price.
To make this happen, Ammarzo invested over a million dollars in making products that fit the market, getting their tech to work with Noon and Namshi, and using influencers to get the word out. They also have a warehouse in the UAE and have partnered with delivery services to get products to customers quickly.
This move to the Gulf is a big deal for Indian brands, especially those started by celebrities. Khanna said they want to eventually make their products in the Middle East to save money and be more eco-friendly.
They expect to start making a profit in the Gulf in just six months. Ammarzo’s expansion is a good example for other Indian brands that want to sell globally.
Ammarzo’s move into the Gulf region isn’t just a small step; it’s a major change that shows they’re ready to compete on a global level and change what we think about luxury sleepwear.
