Fashiontech brand ANNY has raised ₹10 crore in a preSeries in the most recent D2C funding news. Leading a financing round, Atomic Capital represents a major accomplishment for one of the newest D2C companies in India. The money will be used to fund D2C growth initiatives, widen product lines, improve its patented technology stack, recruit top management, and reinforce distribution networks.
Modern Indian women’s d2c FashionTech brand
Launched in 2023 by Japjot Singh, Aveen Kaur, and Rahul Tanwar, ANNY is a multicategory D2C fashion and lifestyle company reshaping the affordable luxury category in direct-to- consumer India. Using its realtime, inventory-light D2C business strategy India, the company offers globally inspired, high quality clothing at reasonable prices while reducing operating inefficiencies.
“With Atomic Capital’s support, we’re not only expanding quicker but also more intelligently; our vertically integrated approach combined with real-time trend response helps us to reduce inventory risk and maximize consumer pleasure. He noted that this round of capital will propel the brand toward crossing ₹100 crore ARR by 2025, putting ANNY among the fastestgrowing D2C brands in the Indian D2C ecosystem.
Market Opportunity and Growth Trajectory
ANNY boasts a 8X growth in the past year thanks to its D2C supply chain invention, trendled design strategy, and thorough knowledge of D2C Indian consumer behavior. Indian women are increasingly searching for high-end but reasonably priced solutions, therefore the D2C fashion and lifestyle sector has been exploding. This has opened possibilities for VC-backed D2C businesses like ANNY to become leading funded D2C brands with great D2C startup valuation potential.
Increasing D2C product launches, venturing into fresh categories, and creating a brand that connects across both D2C retail and e-commerce channels will all depend on an investment of Rs 10 crore. Unlike traditional fashion companies, ANNY guarantees quicker turnaround, minimum inventory risk, and an improved consumer experience with a vertically integrated supply chain.
Support from Investors and the Path Ahead
Atomic Capital adds ANNY to a list of VCbacked D2C companies generating buzz in D2C news India and D2C daily news. The round also indicates growing investor confidence in fashiontech D2C enterprises India, which has seen a flurry of D2C fundraising rounds over the past year.
An Atomic Capital spokesperson said, “ANNY embodies the next wave of premium D2C brands India— agile, datadriven, and extremely consumercentric.” We see great possibilities in ANNY’s D2C gotomarket approach and its capacity to scale quickly in the Indian D2C updates landscape.”
Aspirational D2C Leadership
As part of its D2C expansion plans, ANNY will concentrate on improving its own technology stack, using data insights to increase personalization, and strengthening its presence in direct consumer India markets. ANNY is positioning itself to be a major player in India’s D2C market news and insights, competing alongside other best performing D2C brands FY25 with the aim of achieving ₹100 crore ARR by next year.