In the latest D2C news India and D2C startup news spotlighting India’s fast-evolving digital learning landscape, online music learning platform Artium Academy is set to raise ₹19.2 crore (approximately $2.13 million) in a Series A funding round. The round is led by Jejurikar Longevity Trust with participation from Savitha Ramesh and existing investor Chiratae Ventures, marking another milestone in Indian D2C updates and the broader D2C ecosystem India.
According to filings with the Registrar of Companies (RoC), Artium Academy’s board has approved the issuance of 60,450 Series A compulsorily convertible preference shares (CCPS) at an issue price of ₹3,176 per share to raise the funding. This development is emerging as a significant highlight in D2C funding news and Series A/B/C funding India conversations as investors continue to back scalable digital-first brands within Direct-to-consumer India.
Jejurikar Longevity Trust will lead the investment with ₹9 crore, followed by Savitha Ramesh investing ₹7 crore. Existing investor Chiratae Ventures will contribute ₹3.20 crore in the round. The funding signals strong investor confidence and growing D2C investor insights into technology-enabled education platforms that combine structured learning with scalable digital distribution.
Based on Entrackr’s estimates, Artium Academy’s valuation is expected to surge more than four times to approximately ₹375 crore (around $41.2 million), compared with its previous valuation of ₹90 crore when the company raised $3 million in October 2022 led by Chiratae Ventures. This valuation jump places the company among the Latest D2C startups witnessing strong D2C startup valuation growth and reflects broader D2C market trends 2025 where digital-first platforms continue to attract private equity in D2C and early-stage investment momentum.
Founded in 2020 by Ashish Joshi, Vivek Raicha, and Nithya Sudhir, Artium Academy operates as a technology-led online music learning platform offering 1:1 live classes across both vocal and instrumental categories. The platform leverages technology-driven curriculum design, structured learning modules, and personalized instruction to create a scalable D2C business model India for music education. This digital-first learning format reflects a modern omnichannel D2C strategy where technology, personalization, and content-driven engagement play a central role.
The newly raised capital will be deployed toward business expansion, growth initiatives, and general corporate purposes. These investments will likely support deeper product development, improved learning experiences, and stronger platform scalability—factors that increasingly define successful Direct-to-consumer India businesses.
Following the completion of this funding round (excluding the ESOP pool), Jejurikar Longevity Trust will hold a 2.65% stake in the company, while Savitha Ramesh will own 6.75%. Chiratae Ventures will retain an 18.28% stake, continuing its position as a key backer of the platform. Meanwhile, the company’s founders Ashish Joshi, Vivek Raicha, and Nithya Sudhir will collectively retain a 39.48% stake, maintaining strong founder alignment in the company’s long-term growth strategy.
On the financial front, Artium Academy has demonstrated steady growth in revenue. In FY25, its operating revenue increased to ₹27.77 crore from ₹18.96 crore in FY24, reflecting strong D2C revenue growth and increasing adoption of digital music education in India and international markets. During the same period, the company reported a net loss of ₹21.55 crore, compared with ₹18.94 crore in FY24, as it continued to invest aggressively in technology, marketing, and growth initiatives to scale the platform.
As India’s D2C ecosystem continues to expand across categories—from D2C electronics and gadgets and D2C beauty and skincare India to education-led digital platforms—Artium Academy’s growth highlights how technology-enabled learning brands are becoming an integral part of D2C business India.For those tracking the daily digest of D2C news in India and monitoring D2C brands scaling in 2025, Artium Academy’s ₹19.2 crore Series A funding and 4X valuation surge stand out as a strong signal of investor confidence and the growing opportunity in India’s digital-first learning economy.
