Astrotalk is moving forward with its D2C expansion by opening experience centers in Delhi-NCR. The Indian direct-to-consumer brand, which already has over 80% of the online astrology market, is aiming for a revenue of ₹1,800 crore by FY26 by merging the online and offline aspects of astrology and spirituality.
Founded in 2017 by Puneet Gupta, Astrotalk started as an online platform for astrology advice and has become one of India’s fastest-growing D2C brands. The company now has over 8 crore registered users, including 2 crore paying customers, making it a leading brand in India’s D2C space. Gupta’s path from doubt to entrepreneurship came from his own positive experience with astrology, which showed him the industry’s hidden potential.
Building on this, Astrotalk started its D2C retail section, Astrotalk Store, less than a year ago. The store sells gemstones, crystals, bracelets, and spiritual items, and it already makes ₹15 crore in revenue each month. The brand’s products are sold on its website and quick commerce D2C platforms like Zepto, Blinkit, and Instamart, as well as on major e-commerce sites like Amazon and Flipkart.
Astrotalk plans to grow offline by introducing experience centers, each with a Vedic astrologer, palmist, and tarot reader. Customers can get advice and shop for spiritual products. The brand will open two centers in Delhi-NCR this year, followed by spiritual places like Ayodhya, marking a big move in its omnichannel D2C plan.
As part of its D2C product launches, Astrotalk is also getting into Ayurveda products with Khazani Ayurveda. Its first product, Khazani Oil, uses a 70-year-old Ayurvedic recipe and starts the company’s entry into personal care and wellness. The brand also intends to introduce pooja items like incense sticks and dhoop soon, with the goal of creating a full spiritual and wellness range.
Even with more competition in India’s D2C market, Astrotalk is still a leader because of its trustworthiness, clear pricing, and steady D2C revenue growth. Gupta says the company’s success is due to customer trust and strong word-of-mouth marketing. He noted that they price their products fairly, sometimes even lower than competitors, highlighting the brand’s accessible positioning.
Currently, astrology consultations make up almost 90% of Astrotalk’s total revenue, while retail makes up the other 10%. The platform also has a strong global presence, with 30% of consultations coming from the Indian community in the US, UK, Canada, and Australia. Notably, over 82% of monthly revenue comes from repeat customers, showing strong loyalty.
Astrotalk’s long-term aim is to become the world’s largest and most trusted astrology brand, while continuing to encourage other D2C startups in India’s growing astrotech market, which is expected to reach $6.5 billion by 2025. With its D2C funding, fast growth, and retail changes, Astrotalk shows the new trend of Indian D2C that combines spirituality, technology, and entrepreneurship into a successful D2C business that India can share globally.
