AZORTE, Reliance Retail’s fashion and lifestyle brand, just opened a new store in Chennai. This is part of their plan to grow across India. Now, AZORTE has 43 stores around the country, strengthening its place in the Indian fashion market.
The new Chennai store, located in Phoenix MarketCity, is over 15,211 sq ft. It’s set up to give shoppers a cool experience with fashion, tech, and personal style all mixed together. You can find clothes for women, men, and kids, plus accessories. AZORTE wants to offer something for everyone with the latest trends.
AZORTE is changing the game in the retail world by connecting online innovation with physical stores. These neostores are the future of retail, using tech like smart fitting rooms, self-checkout, and AI-powered suggestions to make customers happy.
Dhaval Doshi, Head of Marketing at AZORTE, said that Chennai’s energy and fashion scene is a great fit for AZORTE. He also mentioned that this store is more than just a place to buy clothes; it’s an experience that combines fashion, tech, and personal style.
Actress Krithi Shetty opened the store, creating excitement for one of the newest brand launches in the Indian fashion scene. With this expansion, AZORTE is helping Reliance Retail in the premium fashion market, where shoppers want great in-store experiences and the ease of online shopping.
AZORTE’s approach shows how brands are changing retail by creating spaces that focus on lifestyle, innovation, and individuality. This fits with Reliance Retail’s goal of growing brands in India with unique stores and advanced tech.
The Chennai store shows how fast fashion brands are growing in India. AZORTE’s growth reflects what’s happening in the industry, where both big companies and new startups are trying to create customer-focused experiences. With a strong store presence and online integration, AZORTE is a good example of how brands are adapting to meet the needs of today’s shoppers.
AZORTE’s store opening isn’t just another launch. It shows where Indian fashion is headed: a place driven by innovation and brand storytelling. The Chennai launch confirms AZORTE’s dedication to leading the retail transformation in India, setting standards for what fashion experiences can be.
