India’s D2C ecosystem continues to witness strong momentum in fashion and lifestyle, and Banana Club is emerging as a fast-scaling name in this space. The direct-to-consumer fashion brand has expanded its offline footprint with the launch of its 17th store in India, opening a new outlet at Gateway Mall, Hyderabad. The new store marks Banana Club’s fourth outlet in Hyderabad, reinforcing the city’s growing importance in the brand’s national expansion strategy.
Founded in 2012 by Nilesh Bafna and Prashant Lalwani, Banana Club began as a small offline menswear store in Bengaluru. Over the years, it has evolved into a modern D2C fashion brand known for blending contemporary style, comfort, and affordability—an equation that resonates strongly with India’s value-conscious yet fashion-forward consumers. Today, the brand stands as a strong example of D2C brands India using omnichannel expansion to unlock the next phase of growth.
The Hyderabad expansion is a strategic move. With rising disposable incomes, increasing mall-led retail traffic, and a young urban population, Hyderabad has become one of the most attractive retail markets in Indian D2C updates. Banana Club’s presence now spans key locations including Sarath City Capital Mall, Banjara Hills, and its latest Gateway Mall outlet, giving the brand strong visibility across premium and high-footfall zones in the city.
While Banana Club started as a direct-to-consumer India brand with a strong digital focus, offline retail has become a core pillar of its growth strategy. Physical stores allow the brand to offer a premium, tactile shopping experience—something particularly important in the D2C fashion and lifestyle category where fit, fabric, and finish influence buying decisions. Each Banana Club store is designed to reflect the brand’s modern identity, offering a curated selection of its signature menswear while strengthening brand recall and customer loyalty.
Beyond Hyderabad, Banana Club has steadily expanded its offline presence across Mumbai, Bengaluru, Chennai, and Indore. This multi-city footprint reflects a broader D2C market trends 2025 theme—brands are no longer limited to metro-only strategies but are building scalable playbooks that work across diverse urban markets.
Fueling this expansion is fresh capital. Banana Club recently raised ₹12.25 crore in funding, giving the brand the financial muscle to accelerate store rollouts, strengthen supply chains, and invest in brand building. This funding round places Banana Club firmly within the spotlight of D2C funding news, highlighting continued investor confidence in digitally native brands with clear offline scalability. The capital is expected to support Banana Club’s aggressive expansion plans across both metro and emerging Tier II cities.
The brand’s long-term vision is ambitious. Banana Club is targeting 100+ stores by 2027, a goal that underlines its intent to become a national menswear brand rather than a niche D2C label. Alongside physical retail, Banana Club maintains a strong online presence through its own channels and leading marketplaces such as Myntra and Ajio, ensuring reach across digital-first consumers as well.
Within the larger D2C industry news narrative, Banana Club’s Hyderabad expansion reflects a clear shift in strategy among fast-growing D2C startups—growth today is being driven by omnichannel execution, disciplined funding deployment, and deep market penetration. As Banana Club continues to scale across cities and formats, it is positioning itself as one of the fastest-growing D2C fashion brands India is watching closely in the years ahead.
