Banana Club, a top men’s clothing brand, just got ₹12.25 crore in a recent funding round, valuing the company at ₹245 crore. This is a big step for the growing D2C fashion and lifestyle market in India.
Based in Bengaluru, Banana Club plans to use the money to grow its retail presence. This includes opening a flagship store in HSR Layout, Bengaluru, as part of its expansion plans for 2025.
Founded in 2011 by Neel Bafna, Banana Club has made a name for itself as a leading D2C fashion brand. It mixes Western high-street style with global runway trends, creating clothes that are comfy, affordable, and feel luxurious. The brand uses a direct-to-consumer strategy, with online retail and exclusive stores, to give customers a smooth shopping experience.
Banana Club controls its whole process, from getting fabric to stitching and checking quality. This means it can keep quality high and prices competitive, which helps sales and repeat customers. By combining trend knowledge with good craftsmanship, Banana Club has become one of the fastest-growing brands in India’s fashion and lifestyle scene.
The brand’s new 10,000 sq. ft. store in Bengaluru has four floors and over 8,000 styles. This shows their focus on in-store shopping. It’s their 16th store, which strengthens their plan to connect online shopping with real-world experiences. The store will also be a place to launch new items and collections, using online sales data to shape what’s in the store.
Experts say Banana Club’s growth shows how brands are using both online and retail to grow. The company’s ₹245 crore valuation shows that investors are confident in the D2C fashion and lifestyle market. With more interest from investors, Banana Club is setting a standard in the Indian D2C market.
As the D2C market grows, and shoppers want more personal and convenient experiences, Banana Club’s business model offers a way forward for new fashion startups. Its mix of design, online engagement, and store experience shows the future of brand building in India’s fashion world.
With this new funding, Banana Club aims to become a leading D2C fashion brand in India, ready to expand globally.
