Beyond Appliances, a Bengaluru-based D2C electronics startup that’s growing quickly, has secured $4 million in Series A funding. This is a big step for the Indian D2C scene.
Fireside Ventures led the funding round, with Dharana Capital also participating. This shows investors are really confident in India’s new D2C brands. This comes after Beyond Appliances raised $2 million in seed funding in November 2024, also from Fireside Ventures. It’s one of the newest D2C startups to consistently get VC funding.
Founded in 2024 by Eshwar K Vikas and Rakesh Patil, Beyond Appliances is creating a high-end range of smart kitchen appliances that mix lifestyle with tech. This approach is becoming more common in the direct-to-consumer market in India. The company has found its place in the D2C electronics category with its range of Android-powered and plug-and-play chimneys, plus smart hobs and cooktops. By adding features like OTT platforms, music, reminders, and grocery lists, the brand is changing how consumers behave in India’s D2C industry.
The new funding will help the company increase its manufacturing capabilities, enabling faster growth and innovation in a rapidly changing market. The brand’s D2C model has already seen early success, with high repeat purchase rates, strong customer loyalty, and revenue growth each month. The company says its revenues have doubled since the seed funding round, making it one of the fastest-growing D2C brands to watch in 2025. With manufacturing expansion, Beyond Appliances plans to both strengthen its main product line and launch new products that meet India’s increasing demand for smart lifestyle appliances.
Currently, Beyond Appliances is available through its website, Amazon, Flipkart, and retail stores in Bengaluru and Hyderabad. The startup is also planning a major expansion offline and aims to enter Mumbai and Delhi by working with modern trade retailers. This signals an omnichannel strategy to reach both online and offline consumers. This move puts the brand alongside other top-performing premium D2C brands in India that are combining e-commerce with a retail presence to grow faster.
In a competitive market with global and domestic players like Faber, Elica, and Hafele, Beyond Appliances sets itself apart with its tech-first approach and focus on lifestyle-driven innovation. Its ability to combine design, tech, and consumer-focused features has let it stand out in the D2C electronics space, which is expected to grow a lot as Indian consumers adopt smart home solutions.
With this Series A funding, Beyond Appliances joins the wave of funding shaping the Indian market. As more investors look to invest in the direct-to-consumer market, brands like Beyond Appliances are setting standards in growth, innovation, and scalability. As one of the latest D2C startups in the news, the brand is expected to play a key role in India’s D2C market in 2025 and beyond.
