Mumbai-based pet care startup BhaoBhao just got a $200,000 angel investment, which is great D2C funding news. This makes them one of the newer D2C startups changing India’s high-end pet services market.
They’ll use the money to grow, expand to new areas, and get closer to customers in cities all over India.
Aditi Sanganeria and Anshika Maheshwari founded BhaoBhao, and they’re making a name for themselves as one of the top D2C pet care brands in India. They’re focused on selling directly to customers in India, providing in-home pet grooming that’s easy, clean, and high-quality. Pet owners who care about safety and trust really like this. Their D2C business focuses on being accessible and personal, which is key because more people in cities are getting pets.
The pet care market is worth around $3.5 billion and is expected to grow quickly. BhaoBhao is part of a trend of eco-friendly and premium D2C brands creating new areas in the D2C industry. They groom both dogs and cats and have certified, experienced groomers, including cat specialists, which is rare in India. They have a 95% repeat customer rate and have served over 3,000 clients, showing they’re doing something right.
What makes BhaoBhao stand out is that they focus on making pets comfortable and giving pet parents peace of mind. They use sanitized tools and keep grooming sessions mess-free. They’re known as a fast-growing D2C brand that offers both quality and convenience. Their services cost between ₹1,500 and ₹2,000 per session, which appeals to younger pet owners who are happy to pay for good care.
This funding shows that investors are paying attention to the pet care segment, along with D2C food, beauty, and personal care brands. The founders say they’re talking about raising a larger $4–5 million round by the end of the year. This would help them grow even faster and become one of the top-funded D2C brands. If they get this funding, their startup could be worth a lot more, possibly leading to acquisitions or even an IPO in the future.
BhaoBhao shows how niche, service-based brands can create big opportunities in the D2C market in India. By focusing on customer trust, quality, and fast growth, they’re not just filling a gap but also setting standards for how to succeed in new D2C categories.
As the pet care D2C industry grows in India, BhaoBhao is in a good spot to become one of the best D2C brands. They’re addressing the need for high-quality services as more people want them. With their recent funding and more on the way, they represent the ambition of India’s most exciting D2C brands.
