Biryani Blues, one of India’s rapidly growing QSR and D2C food brands, is showing good financial management as it increases its direct-to-consumer operations in India. With backing from Rebel Foods, the brand’s preliminary revenue for 11 months of FY25 (April–February) was ₹76.23 crore, with total revenue (including non-operating income) at ₹76.83 crore. At this rate, the company is likely to surpass ₹85 crore in revenue for the fiscal year ending March 2025, improving its position in the D2C startup scene.
Based in Gurugram, Biryani Blues has become a top D2C food brand in India, known for its biryani and also offering starters, desserts, and beverages through online delivery, dine-in, and take-away. As India’s D2C market grows and consumers want affordable, high-quality QSR brands, Biryani Blues is a strong example of D2C business growth in India.
While revenue only slightly increased from FY24’s ₹76.15 crore, the brand’s cost controls and efficiency have made a big difference. Material costs stayed steady at ₹22.47 crore (27% of total costs), and employee expenses were almost the same at ₹14.91 crore. Finance costs rose by over 60% to ₹6 crore because of more borrowing. Despite this, total expenses decreased by 3% to ₹82.17 crore, showing the company’s ability to manage costs in a competitive QSR market.
A key point for Biryani Blues in FY25 is its reduced losses. The brand decreased net losses by over 30%, reporting ₹5.34 crore for the 11 months ending in February, compared to ₹8.14 crore in FY24. Its EBITDA, though down 25%, remained positive at ₹7.25 crore, showing the brand’s strength in the D2C market. Efficiency also improved, with the company spending ₹1.08 to earn each rupee of revenue, showing improvement in its unit economics.
Biryani Blues has also been raising capital to support its D2C expansion. The company has raised over ₹100 crore so far, including a $5 million funding round led by Yugadi Capital in May 2025. This funding should help with its omnichannel D2C approach, outlet expansion, and deeper market penetration, while also improving its supply chain.
With Indian D2C updates covering both new product launches and established brands expanding, Biryani Blues shows the increasing maturity of VC-backed D2C brands. Its story shows how D2C consumer behavior is changing in India, with customers wanting convenient food experiences and consistent quality. As one of the fastest-growing D2C brands, its story is about reducing losses and building for long-term profitability and sustainable growth. As India’s D2C market trends continue to focus on food and lifestyle brands, Biryani Blues is closely watched in the QSR growth story.
